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RADIO STATIONS BATTLE NFL EXPANSION TEAMS OVER NAMES
Published May 18, 1995
As the NFL's expansion teams prepare for their first seasons on the field, both front offices find themselves forced to protect their trademarks against local radio stations looking to take advantage of the teams' strong name I.D. in their respective communities. CAT FIGHT: The Panthers are contemplating suing radio station WXRC if the station doesn't stop referring to itself as "The Panther," according to the CHARLOTTE OBSERVER. The Panthers and their flagship station, WBT-AM, claim to own the rights to use the animal's name and likeness, which the team has trademarked. WXRC President Dave Lingafelt said the station never meant to infringe on any trademarks and is following the team's wishes, for the moment, by eliminating references to the station as "The Panther." Lingafelt: "We are going to eliminate the word 'panther' just on a temporary basis to give them the opportunity to show us if we have violated any specific clauses." Panthers General Counsel Dick Thigpen: "These things you've got to stop early" (AP/CHARLOTTE OBSERVER, 5/17). JAGS LOOK TO SETTLE: The Jaguars and Jacksonville radio station WJGR expect to reach an agreement in a few days over a lawsuit filed by the Jaguars ordering the station to stop using the moniker "Jaguar 1320," according to the FLORIDA TIMES-UNION. Station officials said Friday they would stop using "Jaguar 1320," but they may keep using WJGR as their call letters. The settlement may also require the station to change all signs and advertisements that contain Jaguars' slogans. Station officials say they are already in the process of doing this. Jaguars Dir of Marketing Dan Connell: "We are very pleased with their response to the lawsuit and anticipate releasing details of an agreement in the near future" (Earl Daniels, FLORIDA TIMES-UNION, 5/17).