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MONTANA GETS NBC TO AGREE ON PART-TIME ANALYST GIG
Published May 18, 1995
Joe Montana's deal to join NBC's NFL team was made official yesterday. Montana will be paid $400,000 to be a studio analyst for six regular-season weekends and four in the post-season. Posed with the question facing all former coaches or athletes who head to booth or studio ("Can they be candidly critical?"), Montana said, "I think there's a way of being critical and analytical at the same time." Montana stressed that he wants to avoid the media's focus on the "negative," and admitted that the constant criticism necessary for game analysis would have been difficult. USA TODAY's Mike Heistand reports that NBC Sports President Dick Ebsersol "suggests there's a happy medium between Montana trying somehow to huff or just giving viewers puff" (USA TODAY, 5/18). In San Francisco, C.W. Nevius writes, "As a conference call yesterday proved, when you've won four Super Bowls, you don't have to say much to make news." One reporter to Montana: "Are you going to save your best stuff for the last two minutes of the broadcast?" (SAN FRANCISCO CHRONICLE, 5/18). In Baltimore, Milton Kent writes Montana "will work from the safety and security of the pre-game studio, where there's more time to form an opinion and fewer opinions are needed" (Baltimore SUN, 5/18). Montana debuts on "NFL Live" on September 3 (WASHINGTON POST, 5/18).