SBD/18/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     NationsBank's Web site (http://www.nationsbank.com) offers
two free baseball tickets for Atlanta '96 if you order other
Olympic tickets using the bank's Visa card through the Internet
(ATLANTA CONSTITUTION, 5/17)....GM is targeting gays and lesbians
by running an ad for Saturn in OUT magazine (USA TODAY,
5/18)....If the AVP is "trying to rid the sport of beach-bum
stereotypes," it didn't help matters with its choice of a title
sponsor for their event last weekend in San Diego, according to
SPORTS ILLUSTRATED. "The benefactor: 1-800-COLLECT" (SI, 5/22
issue)....Dana Mozie, the songwriter who wrote "Go, New York, Go"
for the Knicks is profiled in this morning's N.Y. DAILY NEWS.
Mozie will also write a song for the Bulls.  Mozie:  "If you want
to sound young and hip today, hip hop is it.  The NBA knows that.
The NBA is smart.  It's riding hip top to the top" (N.Y. DAILY
NEWS, 5/18).....Timberland's scheduled shift this summer of
plants from the U.S. to Asia, Europe and the Caribbean summer is
examined in today's WASHINGTON TIMES.  Competition from athletic
footwear "giants" Nike, reebok and Adidas is cited as a reason
for profit losses (Jacqueline Gaulin, WASHINGTON TIMES, 5/18).
....Dorna USA and their Adtime signage system is profiled in the
N.Y. DAILY NEWS.  Dorna "charges advertisers up to a cool $1M
depending on the number of stadiums the advertiser wants" (N.Y.
DAILY NEWS, 5/18)....New food options at MLB ballparks are
examined in this morning's WALL STREET JOURNAL.  From Legal
Seafood's Clam Chowder at Fenway Park to Starbucks Coffee at
Wrigley Field, club owners and concessionaires are "trying to
keep up with consumers' demand for fresher fancier food."  When
Wrigley Field concessionaire ARAMARK signed up Starbucks, the
Cubs also signed the company to a $30,000 promotional deal.
Starbucks now sponsors lineup announcements and advertises in
game programs (WALL STREET JOURNAL, 5/18).
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