Kings Lead NBA Teams In Attendance Gains Mets Unlikely To Make Another Splash In Free Agency Attorneys Seek Interim Trustee For CSN Houston Rose Injury Presents Issues For Brand Marketing Minding My Business With Lon Rosen Marvin Miller Again Falls Short of HOF Vote Silver: NBA Will Look At Eliminating Divisions MLB Attorneys: Selig Previously Denied A's Move Mariners GM Zduriencik Fires BacK NBA Attendance Up Slightly Through Dec. 8
SBD/18/Sponsorships Advertising Marketing
Published May 18, 1995
NationsBank's Web site (http://www.nationsbank.com) offers two free baseball tickets for Atlanta '96 if you order other Olympic tickets using the bank's Visa card through the Internet (ATLANTA CONSTITUTION, 5/17)....GM is targeting gays and lesbians by running an ad for Saturn in OUT magazine (USA TODAY, 5/18)....If the AVP is "trying to rid the sport of beach-bum stereotypes," it didn't help matters with its choice of a title sponsor for their event last weekend in San Diego, according to SPORTS ILLUSTRATED. "The benefactor: 1-800-COLLECT" (SI, 5/22 issue)....Dana Mozie, the songwriter who wrote "Go, New York, Go" for the Knicks is profiled in this morning's N.Y. DAILY NEWS. Mozie will also write a song for the Bulls. Mozie: "If you want to sound young and hip today, hip hop is it. The NBA knows that. The NBA is smart. It's riding hip top to the top" (N.Y. DAILY NEWS, 5/18).....Timberland's scheduled shift this summer of plants from the U.S. to Asia, Europe and the Caribbean summer is examined in today's WASHINGTON TIMES. Competition from athletic footwear "giants" Nike, reebok and Adidas is cited as a reason for profit losses (Jacqueline Gaulin, WASHINGTON TIMES, 5/18). ....Dorna USA and their Adtime signage system is profiled in the N.Y. DAILY NEWS. Dorna "charges advertisers up to a cool $1M depending on the number of stadiums the advertiser wants" (N.Y. DAILY NEWS, 5/18)....New food options at MLB ballparks are examined in this morning's WALL STREET JOURNAL. From Legal Seafood's Clam Chowder at Fenway Park to Starbucks Coffee at Wrigley Field, club owners and concessionaires are "trying to keep up with consumers' demand for fresher fancier food." When Wrigley Field concessionaire ARAMARK signed up Starbucks, the Cubs also signed the company to a $30,000 promotional deal. Starbucks now sponsors lineup announcements and advertises in game programs (WALL STREET JOURNAL, 5/18).