Monster Focused On Younger Audience At Daytona NASCAR Going Big On Social Media For Daytona Monster Easing Into NASCAR Title Sponsorship Nature's Bakery Intends To Countersue SHR NASCAR First League To Partner With DeskSite Aspen Dental Adds Races With Danica Patrick Busch's Car To Promote M&M's Caramel Ford Says Patrick Will Race Despite Sponsor Issues Will New Format Appeal To NASCAR Fans? Danica Patrick's '17 Sponsorship Slate Uncertain
SBD/18/Sponsorships Advertising Marketing
EARNHARDT DONS NEW COLORS FOR TOBACCO; HONDA'S BIG RACE?
Published May 18, 1995
Dale Earnhardt and Richard Childress announced yesterday that they will enter the Winston Select in Charlotte this weekend in a silver Chevrolet rather than "their traditional black paint scheme," according to this morning's CHARLOTTE OBSERVER. The change is to honor RJ Reynolds Tobacco Company's 25-Silver Anniversary as sponsor of the Winston Cup series. Earnhardt told T. Wayne Robertson of RJR's Sports Marketing: "Without you folks, we wouldn't be here and the sport wouldn't be where it is today (Tom Higgins, CHARLOTTE OBSERVER, 5/18). HONDA: After technical problems at last year's Indy 500, a second straight "disaster this year" for Honda could "dismay and discourage consumers at all levels of the operation," according to this morning's CHICAGO TRIBUNE. Robert Clark, GM of Honda Performance Development: "If we continue to have a poor performance with our engine, sure it could hurt us in time" (Mike Kilrey, CHICAGO TRIBUNE, 5/18). NASCAR NEWS: The Auto Ventshade Company, a NASCAR Supertruck Series by Crafts award sponsor, has unveiled a pair of new 30-second TV ads featuring TV race commentator Mike Joy. The ads will run for a five month campaign on TNN and Country Music TV....Jeff Gordon, P.J. Jones and Robby Gordon have signed on as members of Sears Next Generation DieHard Battery Team. Tom Yorton, Nat'l Marketing Manager for Sears, said the drivers are featured in a 30-second TV spot that first aired during the Daytona 500 (NASCAR NEWS).