SBD/18/Sponsorships Advertising Marketing

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  • EARNHARDT DONS NEW COLORS FOR TOBACCO; HONDA'S BIG RACE?

         Dale Earnhardt and Richard Childress announced yesterday
    that they will enter the Winston Select in Charlotte this weekend
    in a silver Chevrolet rather than "their traditional black paint
    scheme," according to this morning's CHARLOTTE OBSERVER.  The
    change is to honor RJ Reynolds Tobacco Company's 25-Silver
    Anniversary as sponsor of the Winston Cup series.  Earnhardt told
    T. Wayne Robertson of RJR's Sports Marketing:  "Without you
    folks, we wouldn't be here and the sport wouldn't be where it is
    today (Tom Higgins, CHARLOTTE OBSERVER, 5/18).
         HONDA: After technical problems at last year's Indy 500, a
    second straight "disaster this year" for Honda could "dismay and
    discourage consumers at all levels of the operation," according
    to this morning's CHICAGO TRIBUNE.   Robert Clark, GM of Honda
    Performance Development:  "If we continue to have a poor
    performance with our engine, sure it could hurt us in time" (Mike
    Kilrey, CHICAGO TRIBUNE, 5/18).    NASCAR NEWS: The Auto
    Ventshade Company, a NASCAR Supertruck Series by Crafts award
    sponsor, has unveiled a pair of new 30-second TV ads featuring TV
    race commentator Mike Joy.  The ads will run for a five month
    campaign on TNN and Country Music TV....Jeff Gordon, P.J. Jones
    and Robby Gordon have signed on as members of Sears Next
    Generation DieHard Battery Team.  Tom Yorton, Nat'l Marketing
    Manager for Sears, said the drivers are featured in a 30-second
    TV spot that first aired during the Daytona 500 (NASCAR NEWS).
    

    Print | Tags: General Motors, NASCAR, R J Reynolds, Sears, TNN
  • GRANT HILL SCORES WITH COVER DEAL WITH KELLOGG'S

         Pistons rookie Grant Hill has signed a "major marketing slam
    dunk" and will be on the cover of over 5 million boxes of
    Kellogg's Frosted Mini-Wheats, according to Melanie Wells in this
    morning's USA TODAY.  Kellogg's Karen MacLeod said the Hill deal
    was contingent on him winning the NBA's Rookie of the Year Award,
    which he is sharing with Jason Kidd.  There will be two cover
    shots of Hill, one with him holding a basketball, the other with
    him jumping (USA TODAY, 5/18).  Fila, one of the company's Hill
    endorses, ran a full-page ad in this morning's USA TODAY
    congratulating Hill on his award with the tagline, "Fila, Change
    the Game" (USA TODAY, 5/18).  Hill appeared on PBS' "Charlie
    Rose" last night, and with Kidd on "Good Morning America" today.
    Kidd, asked by Charlie Gibson on sharing the award with Hill:
    "As a point guard, I don't mind sharing the ball" (ABC, 5/18).
    Hill, asked about the notoriety, endorsements and awards he has
    received in his rookie year:  "I'd give it all up to be playing
    right now" ("Charlie Rose," PBS, 5/17).
    

    Print | Tags: ABC, Detroit Pistons, Fila USA, NBA, Palace Sports & Entertainment, Walt Disney
  • MARKETPLACE ROUND-UP

         NationsBank's Web site (http://www.nationsbank.com) offers
    two free baseball tickets for Atlanta '96 if you order other
    Olympic tickets using the bank's Visa card through the Internet
    (ATLANTA CONSTITUTION, 5/17)....GM is targeting gays and lesbians
    by running an ad for Saturn in OUT magazine (USA TODAY,
    5/18)....If the AVP is "trying to rid the sport of beach-bum
    stereotypes," it didn't help matters with its choice of a title
    sponsor for their event last weekend in San Diego, according to
    SPORTS ILLUSTRATED. "The benefactor: 1-800-COLLECT" (SI, 5/22
    issue)....Dana Mozie, the songwriter who wrote "Go, New York, Go"
    for the Knicks is profiled in this morning's N.Y. DAILY NEWS.
    Mozie will also write a song for the Bulls.  Mozie:  "If you want
    to sound young and hip today, hip hop is it.  The NBA knows that.
    The NBA is smart.  It's riding hip top to the top" (N.Y. DAILY
    NEWS, 5/18).....Timberland's scheduled shift this summer of
    plants from the U.S. to Asia, Europe and the Caribbean summer is
    examined in today's WASHINGTON TIMES.  Competition from athletic
    footwear "giants" Nike, reebok and Adidas is cited as a reason
    for profit losses (Jacqueline Gaulin, WASHINGTON TIMES, 5/18).
    ....Dorna USA and their Adtime signage system is profiled in the
    N.Y. DAILY NEWS.  Dorna "charges advertisers up to a cool $1M
    depending on the number of stadiums the advertiser wants" (N.Y.
    DAILY NEWS, 5/18)....New food options at MLB ballparks are
    examined in this morning's WALL STREET JOURNAL.  From Legal
    Seafood's Clam Chowder at Fenway Park to Starbucks Coffee at
    Wrigley Field, club owners and concessionaires are "trying to
    keep up with consumers' demand for fresher fancier food."  When
    Wrigley Field concessionaire ARAMARK signed up Starbucks, the
    Cubs also signed the company to a $30,000 promotional deal.
    Starbucks now sponsors lineup announcements and advertises in
    game programs (WALL STREET JOURNAL, 5/18).
    

    Print | Tags: Aramark, Bank of America, Cablevision, Chicago Bulls, Chicago Cubs, General Motors, MLB, NBA, New York Knicks, Nike, Sports Illustrated, Time Warner, Visa, Washington Nationals
  • NINTENDO REPORTS A DROP IN PROFITS FOR THIRD STRAIGHT YEAR

         Nintendo has reported a drop in profits for the third
    consecutive year, citing the strength of the Japanese yen and
    price competition from overseas.  Their profit for the FY ended
    March 31 totaled $1.14B, down from $1.15B from the previous year.
    Sales declined by more than 24%.  Goldman Sachs analyst Naoko Ito
    said Nintendo will continue to lose revenue as video game users
    shift from its older machines to more powerful technology
    (BLOOMBERG BUSINESS NEWS/N.Y. TIMES, 5/18).  The company also
    announced a trial project to supply British Airways with games
    for passengers to play during flights (Dawkins & Rowsthorn,
    FINANCIAL TIMES, 5/18).
    

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  • TOPPS TO ACQUIRE MERLIN PUBLISHING FOR $50M

         Trading card and comic book manufacturer Topps Co. will
    acquire Britain's Merlin Publishing International PLC for close
    to $50M.  Merlin publishes sticker and album collections,
    featuring sports, cartoon and entertainment figures popular among
    children.  Topps plans to close the deal this month, but Merlin
    will retain its management team (DOW JONES NEWS SERVICE, 5/18).
    

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  • VOLUME SERVICES HAS GOOD YEAR, BUT COULD BE "FOR SALE"

         Concessionaire Volume Services has doubled its "once-flat
    business and won a desirable array of high-profile, long-term
    clients," according to the current issue of AGENT & FACILITIES
    magazine.  Volume services "boasts the highest client retention
    and contract extension rates in the industry," has become the
    largest provider of food and merchandise to the NFL, and has
    "broken new ground in its aggressive expansion" into minor league
    parks.  Although Volume Services "would not comment specifically
    about its possible sale, some in the industry believe the company
    "may be conducting its own behind-the-scenes effort to find a
    suitable buyer" (AGENT & FACILITIES, 5/95 issue).
    

    Print | Tags: NFL
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