SBD/17/Sports Media

MEDIA NOTES

     By the end of '96, Bell Atlantic hopes to compete with local
cable operators in the DC area by offering more than 100 channels
of video via wireless cable.  Bell Atlantic officials say the
move to wireless is an "interim" strategy (WASHINGTON POST,
5/17)....John McEnroe may sign on with CBS to do commentary for
the U.S. Open.  Jim Baker of the BOSTON HERALD notes that his NBC
contract would allow such a move.  It is not known whether or not
he will team up with Mary Carillo (BOSTON HERALD,
5/16)....Nielsen Media Research, Yankelovich Partners and ASI
Market Research have formed "ANYwhere Online" -- a partnership to
develop research services to measure online media (AD AGE ONLINE,
5/17).... ESPN will televise an "Outside the Lines" special on
religion and sports on May 19 (ESPN)....PRIME will carry the
Football Association Cup from Wembley Stadium in London on May
20.  It is the first over-the-air live showing of the F.A. Cup in
the U.S. in over a decade (Prime).
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