SBD/17/Sponsorships Advertising Marketing
WTA LOOKS TO EXPAND COMMUNICATION WITH ONLINE SERVICES
Published May 17, 1995
The WTA Tour has introduced new forms of communication for their fans and media. The tour is offering a weekly newsletter called "Notes & Netcords" on America Online with the keyword "tennis," and via CompuServe under "Go Tennis." CompuServe's Tennis Forum Founder Bob Anderman called the WTA Tour profile "one of the most popular features of The Tennis Forum on CompuServe." The WTA is also exploring the possibility of launching a Web site for tour information, player profiles and licensed products (WTA Tour).