SBD/17/Sponsorships Advertising Marketing

MOLSON'S STRONG U.S. SALES BOOST INCREASED EARNINGS

     Molson Breweries yesterday reported increased earnings and
revenue in FY '95 (ended April 1), "bolstered by higher beer
prices, more U.S. sales and lower marketing cost."  Molson
Breweries is 40% owned by Molson Cos. Ltd., which also owns the
NHL Canadiens and Molstar Communications.  Molson continued to
lead in the Canadian domestic beer market, and saw "exports south
of the border" grow 14% in '95, mainly as a result of the success
of Molson Ice.  Molson Breweries' profits rose to C$168.3M on
revenues of C$2.12B, compared with a profit of C$161.3M on
revenues of $2.11B last year (Marina Strauss, Toronto GLOBE &
MAIL, 5/17).  Those revenue figures include Molson's interest in
"Hockey Night in Canada" (CP/HAMILTON SPECTATOR, 5/17).
Return to top

Related Topics:

Montreal Canadiens, NHL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug