Coke Vs. Pepsi At Bowl Venues AT&T Upgrades Network At Raymond James Pepsi Renews Sponsorship Deal With Cowboys AT&T Launching DirecTV Now Streaming TV Bundle AT&T Not Renewing USOC Sponsorship AT&T Reaches Deal To Acquire Time Warner For $85B Lady Gaga Set To Headline SB Halftime Rams Secure AT&T, Hyundai Deals Sponsors Activate Around MLB ASG Week Pepsi Beginning Emoji-Based MLB Campaign
SBD/17/Sponsorships Advertising Marketing
Published May 17, 1995
The ECHL expansion franchise in Lafayette, LA, announced the team's new name: the Louisiana IceGators (LAFAYETTE ADVERTISER, 5/16)....Successful coaches and their successful "managing" books are examined in this morning's USA TODAY Business Section. Author Noel Tichy on the success of books by Don Shula and Pat Riley, among others: "There isn't an author out there that isn't struggling with 'How can I coach better?'" (USA TODAY, 5/17)....Home Depot stock fell 5.2% or $2.25 after it fell $ .4 cents a share shy of analysts' expectations (ATLANTA CONSTITUTION, 5/17). ....Some of the past year's best magazine creative output's are ranked in a special section in the current ADVERTISING AGE (5/15 issue)....The Pro Beach Soccer Tour announced that it has added sponsors for its '95 Pro Beach Soccer Cup. Trident, AT&T, Pepsi, KFC and Taco Bell have all been secured (Pro Beach Soccer Tour).