NYC FC Signs Beverage, Snacks Deal With PepsiCo Pepsi Lands Baylor Univ. Beverage Deal Root Sports Southwest Sees Viewership Boost Spieth Making Most Of AT&T Deal AT&T Wins Sports Sponsor Of The Year ECHL Attendance Down For '14-15 Season PepsiCo Swoops In For Five-Year NBA Deal Spieth Stars In New AT&T Campaign Classified Advertisements Pepsi Signs Serena Williams, Usain Bolt
SBD/17/Sponsorships Advertising Marketing
Published May 17, 1995
The ECHL expansion franchise in Lafayette, LA, announced the team's new name: the Louisiana IceGators (LAFAYETTE ADVERTISER, 5/16)....Successful coaches and their successful "managing" books are examined in this morning's USA TODAY Business Section. Author Noel Tichy on the success of books by Don Shula and Pat Riley, among others: "There isn't an author out there that isn't struggling with 'How can I coach better?'" (USA TODAY, 5/17)....Home Depot stock fell 5.2% or $2.25 after it fell $ .4 cents a share shy of analysts' expectations (ATLANTA CONSTITUTION, 5/17). ....Some of the past year's best magazine creative output's are ranked in a special section in the current ADVERTISING AGE (5/15 issue)....The Pro Beach Soccer Tour announced that it has added sponsors for its '95 Pro Beach Soccer Cup. Trident, AT&T, Pepsi, KFC and Taco Bell have all been secured (Pro Beach Soccer Tour).