MMF: IndyCar Eyeing New Territories IndyCar Series Shifts May Programming To ABC Tix For IMS Road Course Event Going Fast Firestone To Sponsor St. Pete IndyCar Race Franchitti Retirement Could Leave Void In IndyCar Indy 500 Could Move Pole Qualifying Day Sperber: IndyCar Return To Phoenix Unlikely Hulman Motorsports Hires Jay Frye, C.J. O'Donnell Baltimore GP Cost City $1.4M In Staffing IndyCar TV Audience Down Again In '13
SBD/17/Sponsorships Advertising Marketing
INDY 200 AT DISNEY A HOT TICKET BEFORE DRIVERS START ENGINES
Published May 17, 1995
The Indy 200 at Disney World in Orlando is scheduled for January 27, and Disney's "newest venture has received an enthusiastic response," according to this morning's ORLANDO SENTINEL. Groundbreaking for the 1.1 mile track is set for June 5, but ticket sales for the race "have been brisk despite limited advertising." Event capacity is listed between 50,000-60,000. Disney Sports Marketing Director Michael Waggoner called the interest "amazing": "It just blows me away." With a $1M guaranteed purse, a TV contract with ABC, and Disney's involvement, IRL Founder Tony George said he is "surprised there's any doubt" about the potential for the race (Charean Williams, ORLANDO SENTINEL, 5/17).