USA Today SMG Teams With IndyCar Miles: Healthy IndyCar Looking At 20 Races Disney World Closing Tri-Oval Speedway IndyCar Won't Replace Cancelled Opener Indy Lights Series On The Rise Christmas Day Audiences Up For NBA Target Moves To Sponsor One IndyCar Entry SEC Title Game Rating Down Again Plans For Providence IndyCar Race Falls Apart IndyCar Could Benefit From Sonoma Finale
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
INDY 200 AT DISNEY A HOT TICKET BEFORE DRIVERS START ENGINES
Published May 17, 1995
The Indy 200 at Disney World in Orlando is scheduled for January 27, and Disney's "newest venture has received an enthusiastic response," according to this morning's ORLANDO SENTINEL. Groundbreaking for the 1.1 mile track is set for June 5, but ticket sales for the race "have been brisk despite limited advertising." Event capacity is listed between 50,000-60,000. Disney Sports Marketing Director Michael Waggoner called the interest "amazing": "It just blows me away." With a $1M guaranteed purse, a TV contract with ABC, and Disney's involvement, IRL Founder Tony George said he is "surprised there's any doubt" about the potential for the race (Charean Williams, ORLANDO SENTINEL, 5/17).