Weekend Plans: IndyCar CRO Rod Davis ESPN Financials Lower In Disney's Q4 Notre Dame-Texas Leads Week 1 CFB Gateway Addition Highlights '17 IndyCar Schedule Analysts Pleased With Disney-BAM Tech Deal IndyCar To Continue At Pocono In '17, '18 Disney Completes $1B Deal For Stake In BAM Tech Target Leaving IndyCar Part Of New Direction George Revealed As Chair Of BOD At IMS, Hulman & Co. Verizon IndyCar Series Eyes Int'l Races
SBD/17/Sponsorships Advertising Marketing
INDY 200 AT DISNEY A HOT TICKET BEFORE DRIVERS START ENGINES
Published May 17, 1995
The Indy 200 at Disney World in Orlando is scheduled for January 27, and Disney's "newest venture has received an enthusiastic response," according to this morning's ORLANDO SENTINEL. Groundbreaking for the 1.1 mile track is set for June 5, but ticket sales for the race "have been brisk despite limited advertising." Event capacity is listed between 50,000-60,000. Disney Sports Marketing Director Michael Waggoner called the interest "amazing": "It just blows me away." With a $1M guaranteed purse, a TV contract with ABC, and Disney's involvement, IRL Founder Tony George said he is "surprised there's any doubt" about the potential for the race (Charean Williams, ORLANDO SENTINEL, 5/17).