IndyCar's Kanaan Gets Taylor Swift Paint Scheme Indy 500 Viewership Best Since '12 Indy 500 Overnight Best Since '11 Indy 500 Delivers In Big Way For Series Sunoco Debuts "Essence Of Racing" Campaign IndyCar Ponders How To Attract Fans Long Term "SNF" Leads Primetime For Fourth Time Michael Andretti Expanding Business Empire Boston IndyCar Race Set For Next Year ABC Gets Strong Overnight For Rockets-Clips
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
INDY 200 AT DISNEY A HOT TICKET BEFORE DRIVERS START ENGINES
Published May 17, 1995
The Indy 200 at Disney World in Orlando is scheduled for January 27, and Disney's "newest venture has received an enthusiastic response," according to this morning's ORLANDO SENTINEL. Groundbreaking for the 1.1 mile track is set for June 5, but ticket sales for the race "have been brisk despite limited advertising." Event capacity is listed between 50,000-60,000. Disney Sports Marketing Director Michael Waggoner called the interest "amazing": "It just blows me away." With a $1M guaranteed purse, a TV contract with ABC, and Disney's involvement, IRL Founder Tony George said he is "surprised there's any doubt" about the potential for the race (Charean Williams, ORLANDO SENTINEL, 5/17).