National Guard Extends With Earnhardt Pepsi Expanding On NFL Sponsorship PepsiCo Signs Deal For 49ers' Levi's Stadium Tony Stewart Promotes Coke Zero 400 Coca-Cola Signs Four Olympians For Sochi Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL Gatorade Debuts New TV Ad Gordon Discusses Pepsi Max Viral Video Pepsi Max Prank Video An Internet Sensation
SBD/17/Sponsorships Advertising Marketing
COCA-COLA GOES VEGAS; 100- FOOT BOTTLE TO ADORN STRIP
Published May 17, 1995
Coca-Cola has announced plans to build a 100-foot tall Coca- Cola bottle along the Las Vegas strip to attract tourists to their "Oasis," an entertainment and retail attraction scheduled to open by mid-'96. The Oasis will be the third venue for the subsidiary, Coca-Cola Attractions. It currently operates the Coca-Cola Pavilion in Atlanta and a 3,000 square-foot retail store in Manhattan. At the Oasis, the "bottle will house elevators to transport visitors to the store's four floors" (Chris Roush, ATLANTA CONSTITUTION, 5/17). The company is trying "to cash in on the growth of Las Vegas as a family vacation center," and wants to "bolster its share in the Las Vegas market, where Pepsi has a slight edge" (Bruce Horovitz, USA TODAY, 5/17).