SBD/17/Sponsorships Advertising Marketing

COCA-COLA GOES VEGAS; 100- FOOT BOTTLE TO ADORN STRIP

     Coca-Cola has announced plans to build a 100-foot tall Coca-
Cola bottle along the Las Vegas strip to attract tourists to
their "Oasis," an entertainment and retail attraction scheduled
to open by mid-'96.  The Oasis will be the third venue for the
subsidiary, Coca-Cola Attractions.  It currently operates the
Coca-Cola Pavilion in Atlanta and a 3,000 square-foot retail
store in Manhattan.  At the Oasis, the "bottle will house
elevators to transport visitors to the store's four floors"
(Chris Roush, ATLANTA CONSTITUTION, 5/17).  The company is trying
"to cash in on the growth of Las Vegas as a family vacation
center," and wants to "bolster its share in the Las Vegas market,
where Pepsi has a slight edge" (Bruce Horovitz, USA TODAY, 5/17).
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Related Topics:

Coca-Cola, PepsiCo

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