Adidas Struggling In U.S. Market Nike Leaving Snowboarding, Freeskiing Industry Nike Revenue Up In Q1 Jon Jones Claims Brawl Cost Him Nike Deal Nike Re-Affirms Commitment To Hope Solo UM, Coca-Cola Ticket Promotion Pulled Nike Addresses Terminated Sponsorships PepsiCo CEO Backs Goodell Amid Scandals LeBron Banner Could Go Back Up On Building Nike-Under Armour Rivalry Growing
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SBD/15/Sponsorships Advertising Marketing
Published May 15, 1995
The Nike Classic, a national two-day high school basketball tournament, will be held December 8-9 at Cal-Irving. Details will be announced in June (ORANGE COUNTY REGISTER, 5/12)....The new ads for Sega's $50M marketing campaign for its new Saturn game player were done by Goodby, Silverstein & Partners, San Francisco and media buyer, BBDO Worldwide, L.A. The program will also include a promotional tour tie-in with Cherry Coke....PepsiCo is looking to consolidate its European media buying assignment "at an agency of record" and is in the "preliminary stages of a $75 million review" (AD AGE, 5/15 issue)....From the current issue of BUSINESS WEEK: Among their Top 100 '95 Hot Growth Companies are Deckers Outdoor, maker of Teva Sandals (No. 31), and ski maker Marker Int'l (No. 43)....BUSINESS WEEK also reports that sports sandals are "the real sprinters" in the $12.4B athletic footwear industry, whose overall growth rate has slowed from 9% in 1990 to 3% last year. Basketball shoes still lead overall sales, with $2.7B in '94 vs. $100M for sports sandals (BUSINESS WEEK, 5/22)....Sandy Koufax told the N.Y. POST's Phil Mushnick that he made a "big mistake" when he agreed to autograph 30 yarmulkes that were sold for $75 each. Koufax said he was told they were to be given as awards to Hebrew-school students (N.Y. POST, 5/12). ....Recreation and leisure companies "are poised for a strong summer," writes Steve Halpern of the MIAMI HERALD. Among the top picks of the United & Babson Investment Report of Wellesley Hills, MA, is Callaway Golf, whose net income is forecasted to jump 21% to $1.30 a share (MIAMI HERALD, 5/13)....One of the hottest selling t-shirts in Denver reads: "Bichette Happens" (MIAMI HERALD, 5/14)....Priority Designs has secured a patent for their plastic baseball glove made of flexible polymer. They are negotiating with manufacturers to produce the glove (N.Y. TIMES, 5/15).