SBD/15/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Nike Classic, a national two-day high school basketball
tournament, will be held December 8-9 at Cal-Irving.  Details
will be announced in June (ORANGE COUNTY REGISTER, 5/12)....The
new ads for Sega's $50M marketing campaign for its new Saturn
game player were done by Goodby, Silverstein & Partners, San
Francisco and media buyer, BBDO Worldwide, L.A.  The program will
also include a promotional tour tie-in with Cherry
Coke....PepsiCo is looking to consolidate its European media
buying assignment "at an agency of record" and is in the
"preliminary stages of a $75 million review" (AD AGE, 5/15
issue)....From the current issue of BUSINESS WEEK:  Among their
Top 100 '95 Hot Growth Companies are Deckers Outdoor, maker of
Teva Sandals (No. 31), and ski maker Marker Int'l (No.
43)....BUSINESS WEEK also reports that sports sandals are "the
real sprinters" in the $12.4B athletic footwear industry, whose
overall growth rate has slowed from 9% in 1990 to 3% last year.
Basketball shoes still lead overall sales, with $2.7B in '94 vs.
$100M for sports sandals (BUSINESS WEEK, 5/22)....Sandy Koufax
told the N.Y. POST's Phil Mushnick that he made a "big mistake"
when he agreed to autograph 30 yarmulkes that were sold for $75
each.  Koufax said he was told they were to be given as awards to
Hebrew-school students (N.Y. POST, 5/12). ....Recreation and
leisure companies "are poised for a strong summer," writes Steve
Halpern of the MIAMI HERALD.  Among the top picks of the United &
Babson Investment Report of Wellesley Hills, MA, is Callaway
Golf, whose net income is forecasted to jump 21% to $1.30 a share
(MIAMI HERALD, 5/13)....One of the hottest selling t-shirts in
Denver reads: "Bichette Happens" (MIAMI HERALD, 5/14)....Priority
Designs has secured a patent for their plastic baseball glove
made of flexible polymer.  They are negotiating with
manufacturers to produce the glove (N.Y. TIMES, 5/15).
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Related Topics:

BBDO, Coca-Cola, General Motors, Nike, PepsiCo

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