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SBD/15/Sponsorships Advertising Marketing
COLLEGE LICENSING CATCHING FIRE AS SALES INCREASE
Published May 15, 1995
Colleges and universities are "making up for lost time" in the sports licensing game with the use of logos on apparel and other goods having "blossomed into a $2.5 billion business," according to the current BUSINESS WEEK. Industry consultant John Bevilaqua says that "being a perennial powerhouse" such as Notre Dame doesn't hurt, as even though ND had a fair football season, they earned the most royalties. Top five college merchandise sales for year ending March 31, 1995: Notre Dame $7.8M; Michigan $5.8M; Florida State $3.0M; North Carolina $1.8M; and Nebraska $1.7M (BUSINESS WEEK, 5/22 issue).