UA To Launch Female-Focused Ads NFLPA Blames League For HGH Impasse HOF Expects Crowd Of 40,000 Panthers, Jaguars To Unveil Upgrades Sources: EverBank, Jags Set For Extension Paul: I'll Sit Out If Sterling Still In Control Johnson Leads In NASCAR TV Exposure TWC, SEC Net Reach Carriage Deal Executive Transactions F1 Race In New Jersey Delayed Again
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
COLLEGE LICENSING CATCHING FIRE AS SALES INCREASE
Published May 15, 1995
Colleges and universities are "making up for lost time" in the sports licensing game with the use of logos on apparel and other goods having "blossomed into a $2.5 billion business," according to the current BUSINESS WEEK. Industry consultant John Bevilaqua says that "being a perennial powerhouse" such as Notre Dame doesn't hurt, as even though ND had a fair football season, they earned the most royalties. Top five college merchandise sales for year ending March 31, 1995: Notre Dame $7.8M; Michigan $5.8M; Florida State $3.0M; North Carolina $1.8M; and Nebraska $1.7M (BUSINESS WEEK, 5/22 issue).