Comcast To Provide Ethernet At Tracks Blatter Apologetic On FIFA Scandal Panel: Ads Evolve With Technology Roc Nation Sports Hires Thousand Bulls Fire Coach Tom Thibodeau St. John's To Part Ways With AD Execs Focusing On Data To Drive Affinity Classified Advertisements Heineken Sees Authenticity In U.S. Soccer New "Hard Knocks" To Feature Texans
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
COLLEGE LICENSING CATCHING FIRE AS SALES INCREASE
Published May 15, 1995
Colleges and universities are "making up for lost time" in the sports licensing game with the use of logos on apparel and other goods having "blossomed into a $2.5 billion business," according to the current BUSINESS WEEK. Industry consultant John Bevilaqua says that "being a perennial powerhouse" such as Notre Dame doesn't hurt, as even though ND had a fair football season, they earned the most royalties. Top five college merchandise sales for year ending March 31, 1995: Notre Dame $7.8M; Michigan $5.8M; Florida State $3.0M; North Carolina $1.8M; and Nebraska $1.7M (BUSINESS WEEK, 5/22 issue).