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LIBERTY, RAYCOM EXPAND ON THEIR AD SALES RELATIONSHIP
Published May 12, 1995
Liberty Sports and Raycom have reached an agreement grating Raycom exclusive representation rights for a number of Liberty Sports' national events, including the Cotton Bowl Classic, the John Wooden Classic and national broadcast network Pac-10 basketball games. Earlier, Raycom had announced its representation of Liberty for Pac-10 and Big 12 football (Raycom/Liberty).