SBD/11/Sports Media

TISCH SAYS CBS IS NOT FOR SALE; HOW ABOUT A PARTNER?

     CBS Chair & CEO Laurence Tisch "said that despite constant
rumors he is discussing a sale of CBS, the network isn't for
sale," according to Elizabeth Jensen of the WALL STREET JOURNAL.
Tisch made the comment to reporters immediately after CBS' annual
shareholders meeting.  Jensen notes, "Tisch's pronouncements have
caused skepticism before, however" (WALL STREET JOURNAL, 5/11).
In comments to the L.A. TIMES, Tisch "drew a distinction between
outright sale of the network and a possible merger."  Dillon Reed
media analyst Ed Atarino:  "I think Wall Street has been too
quick to say Larry wants out.  I believe he does want to effect a
change in the structure of CBS.  But he may not want out -- he
may want help in the form of a partner" (Jane Hall, L.A. TIMES,
5/11).  Ted Turner and Barry Diller, among others, have been
mentioned as CBS suitors.
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CBS, Media, Viacom

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