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SBD/11/Sponsorships Advertising Marketing
NOKIA GROUP ANNOUNCED TITLE SPONSORSHIP OF FORMULA ONE
Published May 11, 1995
Nokia Group, the Finland-based telecommunications company, has announced that they will participate as a title sponsor of the '95 FIA Formula One World Championship season. Nokia will join with Tyrrell Yamaha and field a team in Formula One competition around the world. This is the second major sports package for Nokia, which is also Sugar Bowl title sponsor (ERNIE SAXTON SPONSORSHIP NEWS).