"SportsCenter" Transforms Into "Tomorrowland" Disney's Q2 Income Up Despite ESPN Costs PepsiCo Swoops In For Five-Year NBA Deal MLS Signs Multiyear Deal With Coca-Cola Coke, Toshiba Sign On As Vegas Arena Partners Coke Debuts Drinkable Ad During Final Four Pepsi Signs Serena Williams, Usain Bolt Disney World Closing Tri-Oval Speedway Perry Enamors With Super Bowl Halftime Show Pepsi Going All In On Super Bowl
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SBD/11/Sponsorships Advertising Marketing
Published May 11, 1995
Nonalcoholic beer sales slumped 13% last year and marketers are trying to bring back drinkers with new ad campaigns, reformulation, and give-aways at events like bass-fishing tournaments (WALL STREET JOURNAL, 5/11)..... President Clinton plans to visit a $65M Coca-Cola plant near Moscow on Thursday. Pepsi, which is "losing market share to Coca-Cola in the former Soviet Union, was not thrilled with the decision" (Alessandra Stanley, N.Y. TIMES, 5/11).... American Marketing Association of New York named three advertisers to their Marketing Hall of Fame: Apple Computer, Walt Disney, and Viacom's MTV (N.Y. TIMES, 5/11). ....A 40-year-old Ted Williams uniform sold for $57,500 at an auction in San Francisco. The "spirited bidding" on that and other items suggests "the sports memorabilia market is beginning to recover" (Larry Tye, BOSTON GLOBE, 5/11).