Weekend Plans With PepsiCo's Amanda Helm Dew Tour Amateur Event Headed To Europe Coke Leery Of Pepsi Ads Near Daytona Bellator MMA Shakes Up Front Office Brands Active Around World Cup Despite Protests ESPN Helps Boost Disney In Q2 Disney's Iger Discusses Rising Costs Of Sports Rights Disney: Cable Network Unit Growth To Continue Coke Goes Big With World Cup Campaign MLB, PepsiCo Announce Multiyear Extension
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SBD/11/Sponsorships Advertising Marketing
Published May 11, 1995
Nonalcoholic beer sales slumped 13% last year and marketers are trying to bring back drinkers with new ad campaigns, reformulation, and give-aways at events like bass-fishing tournaments (WALL STREET JOURNAL, 5/11)..... President Clinton plans to visit a $65M Coca-Cola plant near Moscow on Thursday. Pepsi, which is "losing market share to Coca-Cola in the former Soviet Union, was not thrilled with the decision" (Alessandra Stanley, N.Y. TIMES, 5/11).... American Marketing Association of New York named three advertisers to their Marketing Hall of Fame: Apple Computer, Walt Disney, and Viacom's MTV (N.Y. TIMES, 5/11). ....A 40-year-old Ted Williams uniform sold for $57,500 at an auction in San Francisco. The "spirited bidding" on that and other items suggests "the sports memorabilia market is beginning to recover" (Larry Tye, BOSTON GLOBE, 5/11).