Disney: Cable Network Unit Growth To Continue Coke Goes Big With World Cup Campaign MLB, PepsiCo Announce Multiyear Extension PNC Park Switching From Pepsi To Coca-Cola Disney, Dish Network Reach Long-Term Deal Gordon Shoots Second Pepsi Prank Video Disney Signs Seahawks' Smith For Classic Spot Pepsi Alters Super Bowl Strategy Pepsi Unveils '14 Global Soccer Endorsers National Guard Extends With Earnhardt
Upcoming Conferences and Events
SBD/11/Sponsorships Advertising Marketing
Published May 11, 1995
Nonalcoholic beer sales slumped 13% last year and marketers are trying to bring back drinkers with new ad campaigns, reformulation, and give-aways at events like bass-fishing tournaments (WALL STREET JOURNAL, 5/11)..... President Clinton plans to visit a $65M Coca-Cola plant near Moscow on Thursday. Pepsi, which is "losing market share to Coca-Cola in the former Soviet Union, was not thrilled with the decision" (Alessandra Stanley, N.Y. TIMES, 5/11).... American Marketing Association of New York named three advertisers to their Marketing Hall of Fame: Apple Computer, Walt Disney, and Viacom's MTV (N.Y. TIMES, 5/11). ....A 40-year-old Ted Williams uniform sold for $57,500 at an auction in San Francisco. The "spirited bidding" on that and other items suggests "the sports memorabilia market is beginning to recover" (Larry Tye, BOSTON GLOBE, 5/11).