SBD/11/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Nonalcoholic beer sales slumped 13% last year and marketers
are trying to bring back drinkers with new ad campaigns,
reformulation, and give-aways at events like bass-fishing
tournaments (WALL STREET JOURNAL, 5/11)..... President Clinton
plans to visit a $65M Coca-Cola plant near Moscow on Thursday.
Pepsi, which is "losing market share to Coca-Cola in the former
Soviet Union, was not thrilled with the decision" (Alessandra
Stanley, N.Y. TIMES, 5/11).... American Marketing Association of
New York named three advertisers to their Marketing Hall of Fame:
Apple Computer, Walt Disney, and Viacom's MTV (N.Y. TIMES, 5/11).
....A 40-year-old Ted Williams uniform sold for $57,500 at an
auction in San Francisco.  The "spirited bidding" on that and
other items suggests "the sports memorabilia market is beginning
to recover" (Larry Tye, BOSTON GLOBE, 5/11).
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Related Topics:

Coca-Cola, PepsiCo, Viacom, Walt Disney

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