Coke, Hornets Renew Long-Term Deal Pepsi Signs Irving For More "Uncle Drew" Episodes Pepsi, NFL Promoting Heavily Through Digital Lions' Stafford In New Pepsi Promo LeBron James' Latest TV Show Set To Debut UM, Coca-Cola Ticket Promotion Pulled PepsiCo CEO Backs Goodell Amid Scandals Pepsi Promo Offers Fans Free 49ers Tix Weekend Plans With PepsiCo's Amanda Helm Dew Tour Amateur Event Headed To Europe
SBD/11/Sponsorships Advertising Marketing
Published May 11, 1995
Nonalcoholic beer sales slumped 13% last year and marketers are trying to bring back drinkers with new ad campaigns, reformulation, and give-aways at events like bass-fishing tournaments (WALL STREET JOURNAL, 5/11)..... President Clinton plans to visit a $65M Coca-Cola plant near Moscow on Thursday. Pepsi, which is "losing market share to Coca-Cola in the former Soviet Union, was not thrilled with the decision" (Alessandra Stanley, N.Y. TIMES, 5/11).... American Marketing Association of New York named three advertisers to their Marketing Hall of Fame: Apple Computer, Walt Disney, and Viacom's MTV (N.Y. TIMES, 5/11). ....A 40-year-old Ted Williams uniform sold for $57,500 at an auction in San Francisco. The "spirited bidding" on that and other items suggests "the sports memorabilia market is beginning to recover" (Larry Tye, BOSTON GLOBE, 5/11).