Coca-Cola Releases New Ad Featuring Jordan Spieth Pepsi Beginning Emoji-Based MLB Campaign Disney Shares Fall, Drag Down Other Entertainment Stocks Disney Shares Slide After Q2 Earnings Report Mtn Dew To Sponsor DR1 Drone Racing League Disney Likely To Look Outside For Iger's Successor Disney COO Tom Staggs Steps Down White Sox Ink Deal With Coca-Cola Pepsi Renews, Strengthens Deal With Cubs Disney's Iger Defends ESPN, Seeks Digital Improvement
SBD/11/Sponsorships Advertising Marketing
Published May 11, 1995
Nonalcoholic beer sales slumped 13% last year and marketers are trying to bring back drinkers with new ad campaigns, reformulation, and give-aways at events like bass-fishing tournaments (WALL STREET JOURNAL, 5/11)..... President Clinton plans to visit a $65M Coca-Cola plant near Moscow on Thursday. Pepsi, which is "losing market share to Coca-Cola in the former Soviet Union, was not thrilled with the decision" (Alessandra Stanley, N.Y. TIMES, 5/11).... American Marketing Association of New York named three advertisers to their Marketing Hall of Fame: Apple Computer, Walt Disney, and Viacom's MTV (N.Y. TIMES, 5/11). ....A 40-year-old Ted Williams uniform sold for $57,500 at an auction in San Francisco. The "spirited bidding" on that and other items suggests "the sports memorabilia market is beginning to recover" (Larry Tye, BOSTON GLOBE, 5/11).