Disney, NASCAR To Promote "Cars 3" ESPN Still Hurting Disney Quarterly Results Pepsi Using Super Bowl To Hype Premium Water Movie-Ticket Sales Hit Record Mark In '16 Coke Vs. Pepsi At Bowl Venues Pepsi Renews Sponsorship Deal With Cowboys ESPN Financials Lower In Disney's Q4 LeBron James Starring In New Sprite Campaign Lady Gaga Set To Headline SB Halftime Analysts Pleased With Disney-BAM Tech Deal
SBD/11/Sponsorships Advertising Marketing
Published May 11, 1995
Nonalcoholic beer sales slumped 13% last year and marketers are trying to bring back drinkers with new ad campaigns, reformulation, and give-aways at events like bass-fishing tournaments (WALL STREET JOURNAL, 5/11)..... President Clinton plans to visit a $65M Coca-Cola plant near Moscow on Thursday. Pepsi, which is "losing market share to Coca-Cola in the former Soviet Union, was not thrilled with the decision" (Alessandra Stanley, N.Y. TIMES, 5/11).... American Marketing Association of New York named three advertisers to their Marketing Hall of Fame: Apple Computer, Walt Disney, and Viacom's MTV (N.Y. TIMES, 5/11). ....A 40-year-old Ted Williams uniform sold for $57,500 at an auction in San Francisco. The "spirited bidding" on that and other items suggests "the sports memorabilia market is beginning to recover" (Larry Tye, BOSTON GLOBE, 5/11).