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TURNER GOES FOR A RECORD WITH BULLS-MAGIC GAME TONIGHT
Published May 10, 1995
Tonight "could be legendary" for TNT when the Bulls and Magic meet in game 2 of their Conference semi-final, writes Prentis Rogers in this morning's ATLANTA CONSTITUTION. Noting the arrival of Kareem-Abdul Jabbar as studio analysts and the Bulls-Magic's 13.3 overnight for NBC's Sunday coverage, Rogers writes that Turner's single-game record of 4.3 million homes "appears ripe for a fall." To break that mark (set in Game 2 of the '93 Knicks-Bulls Eastern Finals), TNT would need a 6.8 (ATLANTA CONSTITUTION, 5/10). Turner Senior VP Kevin O'Malley: "To top a 6 rating in this day and age of cable television is unbelievable. We certainly have the ideal circumstances" (USA TODAY, 5/10). PROUD PEACOCK: NBC announced yesterday that the national rating for the Bulls-Magic on Sunday was a 12.2/24, making its the most watched conference semi-final in NBA history. Through six NBA playoff telecasts, NBC is averaging a 7.3/19, and increase of 18% over ratings the same six games in '94 -- 6.2/17 (NBC Sports).