Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
THE BIG EAST LOOKS TO GAIN A SPONSOR FOR HOOPS TOURNEY
Published May 10, 1995
The Big East is seeking a title sponsor for their men's basketball tournament, according to the recent issue of Regional SportsReport. Regional SportsReport Editor and Publisher John Carbonell said the Big East "entitlement opportunity, along with the creation of Conference USA and its new title spot, are the two latest examples of collegiate properties evolving into fully integrated sponsorship vehicles" (REGIONAL SPORTSREPORT, 5/95 issue).