SBD/10/Sponsorships Advertising Marketing

THE BIG EAST LOOKS TO GAIN A SPONSOR FOR HOOPS TOURNEY

     The Big East is seeking a title sponsor for their men's
basketball tournament, according to the recent issue of Regional
SportsReport.  Regional SportsReport Editor and Publisher John
Carbonell said the Big East "entitlement opportunity, along with
the creation of Conference USA and its new title spot, are the
two latest examples of collegiate properties evolving into fully
integrated sponsorship vehicles" (REGIONAL SPORTSREPORT, 5/95
issue).
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