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THE BIG EAST LOOKS TO GAIN A SPONSOR FOR HOOPS TOURNEY
Published May 10, 1995
The Big East is seeking a title sponsor for their men's basketball tournament, according to the recent issue of Regional SportsReport. Regional SportsReport Editor and Publisher John Carbonell said the Big East "entitlement opportunity, along with the creation of Conference USA and its new title spot, are the two latest examples of collegiate properties evolving into fully integrated sponsorship vehicles" (REGIONAL SPORTSREPORT, 5/95 issue).