SBD/10/Sponsorships Advertising Marketing

SMOOTH SAILING FOR NORWEGIAN CRUISE LINE AND THE NBA

     The NBA and Norwegian Cruise Line (NCL) have announced the
renewal of their partnership through the '96-97 NBA season.  NCL
will continue as the official cruise line of the NBA, while also
becoming presenting sponsor of the NBA Finals MVP Award beginning
this June.  The agreement includes an increased media purchase on
NBA game broadcasts and other promotional elements.  NCL will
continue with their NBA "Sports Afloat Basketball Cruise" and
passengers will be able to purchase NBA-licensed goods aboard NCL
ships.  NCL will also hold at least one NBA-themed promotion each
year of the three year agreement.  Currently, they are running a
sweepstakes with NBA Radio that offers trips on the "Stay Afloat"
cruise (NBA).
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