Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied New Orleans Praised For Hosting NBA All-Star Weekend New NBA Jersey Deals Could Signal Changing Market NBPA, Players Look To Profit Off Images NBA Attendance Flat Headed Into All-Star Break Going Off The Grid: NBA All-Star Edition Are Knicks Bad For Long-Term NBA Image?
SBD/10/Sponsorships Advertising Marketing
SMOOTH SAILING FOR NORWEGIAN CRUISE LINE AND THE NBA
Published May 10, 1995
The NBA and Norwegian Cruise Line (NCL) have announced the renewal of their partnership through the '96-97 NBA season. NCL will continue as the official cruise line of the NBA, while also becoming presenting sponsor of the NBA Finals MVP Award beginning this June. The agreement includes an increased media purchase on NBA game broadcasts and other promotional elements. NCL will continue with their NBA "Sports Afloat Basketball Cruise" and passengers will be able to purchase NBA-licensed goods aboard NCL ships. NCL will also hold at least one NBA-themed promotion each year of the three year agreement. Currently, they are running a sweepstakes with NBA Radio that offers trips on the "Stay Afloat" cruise (NBA).