SBD/10/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     CNN's John Raedler reported on the "Lucky Red Socks" worn by
the Kiwi crew in the America's Cup.  The fad is sweeping New
Zealand and is selling fast ("Sports Tonight," CNN, 5/9)....A
return of European travelers, a weak dollar and the "most
financially successful Super Bowl in history" boosted Dade
County, FL tourism 13.7% for the first quarter of '95 (MIAMI
HERALD, 5/9 issue).....The PGA Tour's Motorola Western Open has
moved into the "upper echelon" of PGA Tour events by raising its
purse by $800,000 to $2M (PGA Tour). ....Winners of the
International Andy Awards for creative excellence announced by
the Advertising Club of New York included three honors for CA-
based commercial production company Pytka for their work on Nike
ads, including one in which soccer players painted on building-
sized billboards around the world come to life (N.Y. TIMES,
5/10).
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Related Topics:

Motorola, Nike, PGA Tour, Time Warner

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