LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State TWC Could Seek Record Fee For Dodgers RSN Golf May Be Nearing World Tour Finchem Open To Global PGA Championship Is New PGA Tour Schedule A Success? Nike, Adidas Going Camouflage PGA Champ, Players Bump Purses To $10M PGA Tour Fights Singh Lawsuit
SBD/10/Sponsorships Advertising Marketing
Published May 10, 1995
CNN's John Raedler reported on the "Lucky Red Socks" worn by the Kiwi crew in the America's Cup. The fad is sweeping New Zealand and is selling fast ("Sports Tonight," CNN, 5/9)....A return of European travelers, a weak dollar and the "most financially successful Super Bowl in history" boosted Dade County, FL tourism 13.7% for the first quarter of '95 (MIAMI HERALD, 5/9 issue).....The PGA Tour's Motorola Western Open has moved into the "upper echelon" of PGA Tour events by raising its purse by $800,000 to $2M (PGA Tour). ....Winners of the International Andy Awards for creative excellence announced by the Advertising Club of New York included three honors for CA- based commercial production company Pytka for their work on Nike ads, including one in which soccer players painted on building- sized billboards around the world come to life (N.Y. TIMES, 5/10).