Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves Nike Will Not Include Sleeves On NBA Jerseys CareerBuilder Challenge Eyes Casual Golf Fans J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release PGA Tour's Monahan Touts Sociability As Strength Bevacqua: PGA Championship Dates Are Flexible Recent Tennis Trend Has Opponents Dressing Alike Monahan Explains Why Tourneys Stayed In N.C.
SBD/10/Sponsorships Advertising Marketing
Published May 10, 1995
CNN's John Raedler reported on the "Lucky Red Socks" worn by the Kiwi crew in the America's Cup. The fad is sweeping New Zealand and is selling fast ("Sports Tonight," CNN, 5/9)....A return of European travelers, a weak dollar and the "most financially successful Super Bowl in history" boosted Dade County, FL tourism 13.7% for the first quarter of '95 (MIAMI HERALD, 5/9 issue).....The PGA Tour's Motorola Western Open has moved into the "upper echelon" of PGA Tour events by raising its purse by $800,000 to $2M (PGA Tour). ....Winners of the International Andy Awards for creative excellence announced by the Advertising Club of New York included three honors for CA- based commercial production company Pytka for their work on Nike ads, including one in which soccer players painted on building- sized billboards around the world come to life (N.Y. TIMES, 5/10).