Nike Signs Gatlin To Sponsorship Deal PGA Tour Caddie Upset With Dress Code Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales McIlroy On Cover Of New EA Game Under Armour, Nike Could Grab NBA Nike Extends On-Field NFL Deal Nike Representing 51 NCAA Tournament Teams
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SBD/10/Sponsorships Advertising Marketing
Published May 10, 1995
CNN's John Raedler reported on the "Lucky Red Socks" worn by the Kiwi crew in the America's Cup. The fad is sweeping New Zealand and is selling fast ("Sports Tonight," CNN, 5/9)....A return of European travelers, a weak dollar and the "most financially successful Super Bowl in history" boosted Dade County, FL tourism 13.7% for the first quarter of '95 (MIAMI HERALD, 5/9 issue).....The PGA Tour's Motorola Western Open has moved into the "upper echelon" of PGA Tour events by raising its purse by $800,000 to $2M (PGA Tour). ....Winners of the International Andy Awards for creative excellence announced by the Advertising Club of New York included three honors for CA- based commercial production company Pytka for their work on Nike ads, including one in which soccer players painted on building- sized billboards around the world come to life (N.Y. TIMES, 5/10).