Nike-Under Armour Rivalry Growing EA Drops Ray Rice From Madden Game Numerous Retailers Pulling Ray Rice Gear Bowling Green Signs Apparel Deal With Nike FedExCup Playoffs A Rousing Success For PGA Tour Finchem Says Tour Could Return To Denver Nike Likely Will Lose Money On New KD Deal BMW Touts Brand At PGA Tour Event Nike Retains Durant With Deal Worth Over $265M Jordan, Federer U.S. Open Chat Boosts Sales
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SBD/10/Sponsorships Advertising Marketing
Published May 10, 1995
CNN's John Raedler reported on the "Lucky Red Socks" worn by the Kiwi crew in the America's Cup. The fad is sweeping New Zealand and is selling fast ("Sports Tonight," CNN, 5/9)....A return of European travelers, a weak dollar and the "most financially successful Super Bowl in history" boosted Dade County, FL tourism 13.7% for the first quarter of '95 (MIAMI HERALD, 5/9 issue).....The PGA Tour's Motorola Western Open has moved into the "upper echelon" of PGA Tour events by raising its purse by $800,000 to $2M (PGA Tour). ....Winners of the International Andy Awards for creative excellence announced by the Advertising Club of New York included three honors for CA- based commercial production company Pytka for their work on Nike ads, including one in which soccer players painted on building- sized billboards around the world come to life (N.Y. TIMES, 5/10).