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SBD/10/Sponsorships Advertising Marketing
GALARRAGA'S BIG CAT LINE EXPECTED TO BE A HIT IN VENEZUELA
Published May 10, 1995
As previewed in Monday's issue of THE SPORT BUSINESS DAILY, Andres Galarraga publicly unveiled his new signature line of footwear, apparel and baseball caps yesterday, all under the "Big Cat" label. Distribution is expected to be handled by Gart Sports and Foley's Department stores in the CO area, but Galarraga and his agent Fernando Cuza "are looking to official sponsors of the Rockies for distribution rights." Cuza expects the CO marketplace to "be minuscule" compared to Galarraga's home of Venezuela. Cuza: "How big is Michael Jordan in America? Well, that's how big Andres is in Venezuela. Surveys show he's the most important person in that country" (Chance Conner, DENVER POST, 5/10).