SBD/10/Sponsorships Advertising Marketing

GALARRAGA'S BIG CAT LINE EXPECTED TO BE A HIT IN VENEZUELA

     As previewed in Monday's issue of THE SPORT BUSINESS DAILY,
Andres Galarraga publicly unveiled his new signature line of
footwear, apparel and baseball caps yesterday, all under the "Big
Cat" label.  Distribution is expected to be handled by Gart
Sports and Foley's Department stores in the CO area, but
Galarraga and his agent Fernando Cuza "are looking to official
sponsors of the Rockies for distribution rights."  Cuza expects
the CO marketplace to "be minuscule" compared to Galarraga's home
of Venezuela.  Cuza: "How big is Michael Jordan in America?
Well, that's how big Andres is in Venezuela.  Surveys show he's
the most important person in that country" (Chance Conner, DENVER
POST, 5/10).
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