Converse Hires MediaVest As Ad Agency Adidas Restructures Reebok Management Converse Conducting Media Agency Review Reebok Seeks To Blend Shopping, Fitness Reebok's Fitness Focus Paying Off Reebok Cap Measures Impacts To Athletes' Heads Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Reebok Launches "Live With Fire" Campaign Reebok Unveils "Rampage" Jackson Ad Campaign
SBD/10/Sponsorships Advertising Marketing
CONVERSE FORMALLY ANNOUNCES ITS INTENTION TO BUY APEX ONE
Published May 10, 1995
Converse said yesterday it would buy Apex One at a cost of $51M. Converse, the MA-based manufacturer of athletic shoes, will issue $11M of notes to Apex investors and 1.75 million warrants for the right to purchase shares of Converse at $11.40 a share over five years. Converse would also take over about $20M of Apex's existing debt (DOW JONES NEWS SERVICE/N.Y. TIMES, 5/10). REEBOK RECONSIDERS SITE: Faced with a "few vocal opponents" as well as "other challenges with the site," Reebok International will "defer for at least 60 days" discussions on whether to buy the 200-acre spot in Dedham, MA, for their new corporate offices. The site was purchased last year for use as open space, and state and local officials have warned the company that it faces a political and public relations "battle" if it insisted on buying the land (Jerry Ackerman, BOSTON GLOBE, 5/9).