SBD/10/Sponsorships Advertising Marketing

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  • CONVERSE FORMALLY ANNOUNCES ITS INTENTION TO BUY APEX ONE

         Converse said yesterday it would buy Apex One at a cost of
    $51M.  Converse, the MA-based manufacturer of athletic shoes,
    will issue $11M of notes to Apex investors and 1.75 million
    warrants for the right to purchase shares of Converse at $11.40 a
    share over five years.  Converse would also take over about $20M
    of Apex's existing debt (DOW JONES NEWS SERVICE/N.Y. TIMES,
    5/10).
         REEBOK RECONSIDERS SITE:  Faced with a "few vocal opponents"
    as well as "other challenges with the site," Reebok International
    will "defer for at least 60 days" discussions on whether to buy
    the 200-acre spot in Dedham, MA, for their new corporate offices.
    The site was purchased last year for use as open space, and state
    and local officials have warned the company that it faces a
    political and public relations "battle" if it insisted on buying
    the land (Jerry Ackerman, BOSTON GLOBE, 5/9).
    

    Print | Tags: Converse, Reebok
  • GALARRAGA'S BIG CAT LINE EXPECTED TO BE A HIT IN VENEZUELA

         As previewed in Monday's issue of THE SPORT BUSINESS DAILY,
    Andres Galarraga publicly unveiled his new signature line of
    footwear, apparel and baseball caps yesterday, all under the "Big
    Cat" label.  Distribution is expected to be handled by Gart
    Sports and Foley's Department stores in the CO area, but
    Galarraga and his agent Fernando Cuza "are looking to official
    sponsors of the Rockies for distribution rights."  Cuza expects
    the CO marketplace to "be minuscule" compared to Galarraga's home
    of Venezuela.  Cuza: "How big is Michael Jordan in America?
    Well, that's how big Andres is in Venezuela.  Surveys show he's
    the most important person in that country" (Chance Conner, DENVER
    POST, 5/10).
    

    Print | Tags: Colorado Rockies
  • L.T.'S VIRTUAL REALITY GAME IS CAUGHT ON THE DEFENSIVE

         Lawrence Taylor's All-Pro Products Inc., one of '93's
    "hottest" initial public offerings, still hasn't introduced its
    main product, a $399 video game system, according to BLOOMBERG
    BUSINESS NEWS.  Based in Tarrytown, NJ, the company went public
    in November of '93 by selling $4.5M worth of stock in $5 units,
    which include a share and a warrant to buy another share.  The
    price for a single unit rose to $14.25 after two weeks.  But as
    of last Thursday, the stock had reached an "all-time low" of
    $1.37 1/2.  Taylor has since been replaced as CEO by Michael
    Stone, who blames the delay in releasing the game system on the
    need for more financing.  Stone:  "We wanted to make sure we back
    it properly with marketing support."  However, retailers such as
    J&R Music World, Nobody Beats the Wiz and Tops Appliance City are
    reportedly concerned about selling such an expensive product when
    the parent company is struggling.  Jack Wahrman, Dir of
    Merchandising for J&R Music World: "It could be its a matter of
    saying to customers: 'Look, spend $400, the company's going to be
    out of business in a year'" (BLOOMBERG BUSINESS NEWS/N.Y.
    NEWSDAY, 5/9).
         BACK TO FOOTBALL BUSINESS?  The N.Y. TIMES reports that
    Taylor says there is a "30 percent chance" he would return to the
    NFL (Timothy Smith, N.Y. TIMES, 5/10)
    

    Print | Tags: NFL
  • MARKETPLACE ROUND-UP

         CNN's John Raedler reported on the "Lucky Red Socks" worn by
    the Kiwi crew in the America's Cup.  The fad is sweeping New
    Zealand and is selling fast ("Sports Tonight," CNN, 5/9)....A
    return of European travelers, a weak dollar and the "most
    financially successful Super Bowl in history" boosted Dade
    County, FL tourism 13.7% for the first quarter of '95 (MIAMI
    HERALD, 5/9 issue).....The PGA Tour's Motorola Western Open has
    moved into the "upper echelon" of PGA Tour events by raising its
    purse by $800,000 to $2M (PGA Tour). ....Winners of the
    International Andy Awards for creative excellence announced by
    the Advertising Club of New York included three honors for CA-
    based commercial production company Pytka for their work on Nike
    ads, including one in which soccer players painted on building-
    sized billboards around the world come to life (N.Y. TIMES,
    5/10).
    

    Print | Tags: Motorola, Nike, PGA Tour, Time Warner
  • SMOOTH SAILING FOR NORWEGIAN CRUISE LINE AND THE NBA

         The NBA and Norwegian Cruise Line (NCL) have announced the
    renewal of their partnership through the '96-97 NBA season.  NCL
    will continue as the official cruise line of the NBA, while also
    becoming presenting sponsor of the NBA Finals MVP Award beginning
    this June.  The agreement includes an increased media purchase on
    NBA game broadcasts and other promotional elements.  NCL will
    continue with their NBA "Sports Afloat Basketball Cruise" and
    passengers will be able to purchase NBA-licensed goods aboard NCL
    ships.  NCL will also hold at least one NBA-themed promotion each
    year of the three year agreement.  Currently, they are running a
    sweepstakes with NBA Radio that offers trips on the "Stay Afloat"
    cruise (NBA).
    

    Print | Tags: NBA
  • STATS, INC. OF ILLINOIS PROFILED IN INSIDE SPORTS

         STATS, Inc., the Skokie, IL-based sports information
    service, is profiled in the latest INSIDE SPORTS.  Rated No. 144
    on INC. magazine's '93 list of the 500 fastest growing companies,
    STATS "capitalizes on its statistical wealth in a number of
    ways."  They provide sports data to many news services, including
    ESPN, and STATS' online services "cater to commercial enterprises
    and to the public."  More than 20 MLB teams subscribe, as do TV
    stations, print outlets and sports PR departments.  One of the
    company's "most innovative" contributions to the interactive
    arena is providing the data for a new Motorola product called
    Sportstrax, a pocket beeper that "displays a tiny baseball field
    to discreetly keep you posted on the basics of a game" (Bob
    Rubin, INSIDE SPORTS, 6/95 issue).
    

    Print | Tags: ESPN, MLB, Motorola, Walt Disney
  • THE BIG EAST LOOKS TO GAIN A SPONSOR FOR HOOPS TOURNEY

         The Big East is seeking a title sponsor for their men's
    basketball tournament, according to the recent issue of Regional
    SportsReport.  Regional SportsReport Editor and Publisher John
    Carbonell said the Big East "entitlement opportunity, along with
    the creation of Conference USA and its new title spot, are the
    two latest examples of collegiate properties evolving into fully
    integrated sponsorship vehicles" (REGIONAL SPORTSREPORT, 5/95
    issue).
    

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