World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
Published May 1, 1995
Sean Connery, Bill Murray and Gary Player have accepted invites to participate in the $1M Lexus Challenge, televised on NBC from Dec. 13-17. They will join Michael Douglas, Clint Eastwood, Sylvester Stallone and Jack Nicholson (Lexus)....Keith Jackson's ad for Miller Lite premiered this weekend. Jackson will donate all proceeds from the ad to a broadcast scholarship program in his name at his alma mater, Washington State (Miller). But in Baltimore, Milton Kent questions the "propriety" of Jackson doing an ad for alcohol (Baltimore SUN, 5/1)....Rupert Murdoch will finance a new weekly national magazine with prominent conservative writers on politics and policy (N.Y. TIMES, 4/30).