SBD/1/Sports Media

MEDIA NOTES

     Sean Connery, Bill Murray and Gary Player have accepted
invites to participate in the $1M Lexus Challenge, televised on
NBC from Dec. 13-17.  They will join Michael Douglas, Clint
Eastwood, Sylvester Stallone and Jack Nicholson (Lexus)....Keith
Jackson's ad for Miller Lite premiered this weekend.  Jackson
will donate all proceeds from the ad to a broadcast scholarship
program in his name at his alma mater, Washington State (Miller).
But in Baltimore, Milton Kent questions the "propriety" of
Jackson doing an ad for alcohol (Baltimore SUN, 5/1)....Rupert
Murdoch will finance a new weekly national magazine with
prominent conservative writers on politics and policy (N.Y.
TIMES, 4/30).
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