CBS, Inc. stock "jumped" on Friday after reports that CBS
Chair & CEO Laurance Tisch was negotiating to sell his stake in
the company to Westinghouse Electric.  CBS closed up 3 1/4 at 64
3/4 on the NYSE.  CNBC commentator Dan Dorfman had reported that
Westinghouse would offer about $80 a share for CBS stock.  Rob
Morrow, a Westinghouse spokesperson, said the company "doesn't
speculate on rumors or speculation" (N.Y. POST, 4/29).
     NO CHANGE AT FOX?  ELECTRONIC MEDIA is reporting that the
FCC is all but "scrapping a plan to make Fox restructure and
instead may give Rupert Murdoch a foreign ownership waver" (AD
AGE/ELECTRONIC MEDIA, 5/1 issue).

     Sean Connery, Bill Murray and Gary Player have accepted
invites to participate in the $1M Lexus Challenge, televised on
NBC from Dec. 13-17.  They will join Michael Douglas, Clint
Eastwood, Sylvester Stallone and Jack Nicholson (Lexus)....Keith
Jackson's ad for Miller Lite premiered this weekend.  Jackson
will donate all proceeds from the ad to a broadcast scholarship
program in his name at his alma mater, Washington State (Miller).
But in Baltimore, Milton Kent questions the "propriety" of
Jackson doing an ad for alcohol (Baltimore SUN, 5/1)....Rupert
Murdoch will finance a new weekly national magazine with
prominent conservative writers on politics and policy (N.Y.
TIMES, 4/30).

     The NBA and Spurs are telling local businesses in the San
Antonio area they "may face legal trouble if they show playoff
games without authorization," according to the SAN ANTONIO
EXPRESS-NEWS.  Lawrence Payne, Spurs Senior VP/Broadcasting, said
a letter mailed to 400 recipients said, "If you want to show
these games, you have to get permission."  Payne said about 30
outlets had been licensed for games over this past weekend, and a
blackout area extends 75 miles for NBC broadcasts and 35 miles
for cable (Joe Fohn, SAN ANTONIO EXPRESS-NEWS, 5/1).
     NBC RELEASES FINAL RATINGS:  The "NBA on NBC" has scored its
highest regular-season ratings average in its last five years.
The series finished with a 5.2 rating/14 share for 26 telecasts,
an increase of 13% over last season, which ended with a 4.6/12.
It was the highest regular-season average for the NBA on network
TV since the '88-89 season when the NBA got a 5.8 on CBS (NBC).
     CHECK YOUR LOCAL VIDEO STORE:  NBA Entertainment will
release two home videos tomorrow:  "Hakeem the Dream" and "Shawn
Kemp The ReignMan" (NBA NEWS, 4/25 issue).