SBD/1/Sponsorships Advertising Marketing

THE RUCKUS CAUSING ONE IN ATLANTA WITH ADVERTISING

     The ad campaign of the Atlanta Ruckus, of the new soccer A-
League, is examined by the ATLANTA CONSTITUTION.  The Ruckus
began running commercials on Atlanta radio "bashing baseball for
its crybaby players and prima-donna owners," and their next ad
will have a "jab" at the Falcons.  The ad campaign was created by
Joe Babbitt of Atlanta-based agency, 360.  One of the radio spots
begins with a "kid-of-the-future" asking his dad about a stick he
found in a garage.  The father explains the stick is a bat, "used
long ago in a once-popular game called baseball."  The kid:  "If
baseball was so popular dad, how come I never heard of it?"
Father:  "That is the crazy part.  The players and owners made
billions of dollars, but it wasn't enough.  So the players went
on strike, and the fans went away, and baseball did, too."
Another ad: "Players and owners, while you were away, fans
discovered a new pastime.  No crybaby players, no prima-donna
owners. ... Ruckus soccer, it's the pastime of the future" (Tim
Tucker, ATLANTA CONSTITUTION, 4/27).
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Atlanta Falcons

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