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SBD/1/Sponsorships Advertising Marketing
THE RUCKUS CAUSING ONE IN ATLANTA WITH ADVERTISING
Published May 1, 1995
The ad campaign of the Atlanta Ruckus, of the new soccer A- League, is examined by the ATLANTA CONSTITUTION. The Ruckus began running commercials on Atlanta radio "bashing baseball for its crybaby players and prima-donna owners," and their next ad will have a "jab" at the Falcons. The ad campaign was created by Joe Babbitt of Atlanta-based agency, 360. One of the radio spots begins with a "kid-of-the-future" asking his dad about a stick he found in a garage. The father explains the stick is a bat, "used long ago in a once-popular game called baseball." The kid: "If baseball was so popular dad, how come I never heard of it?" Father: "That is the crazy part. The players and owners made billions of dollars, but it wasn't enough. So the players went on strike, and the fans went away, and baseball did, too." Another ad: "Players and owners, while you were away, fans discovered a new pastime. No crybaby players, no prima-donna owners. ... Ruckus soccer, it's the pastime of the future" (Tim Tucker, ATLANTA CONSTITUTION, 4/27).