SBD/1/Sponsorships Advertising Marketing

SNICKERS CONTINUES SUPPORT OF SOCCER WITH WORLD CUP '98 DEAL

     Snickers has signed an agreement with FIFA to be the
"Official Snackfood Sponsor" of the '98 World Cup in France.
Last year, Snickers was a World Cup USA official sponsor.
Marlene Machut, a spokesperson for Snickers' parent company,
M&M/Mars, said that signing up for the next World Cup renews
their "commitment to soccer."  Snickers' soccer presence includes
a 20-year commitment to the U.S. Youth Soccer National
Championships, sponsorship of the Women's World Championships in
Sweden, the FIFA World Championships in Qatar, the '96 European
Soccer Championships in England, and the Under-17 World
Championships in Ecuador (World Cup).
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M&M/Mars

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