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SBD/1/Sponsorships Advertising Marketing
SNICKERS CONTINUES SUPPORT OF SOCCER WITH WORLD CUP '98 DEAL
Published May 1, 1995
Snickers has signed an agreement with FIFA to be the "Official Snackfood Sponsor" of the '98 World Cup in France. Last year, Snickers was a World Cup USA official sponsor. Marlene Machut, a spokesperson for Snickers' parent company, M&M/Mars, said that signing up for the next World Cup renews their "commitment to soccer." Snickers' soccer presence includes a 20-year commitment to the U.S. Youth Soccer National Championships, sponsorship of the Women's World Championships in Sweden, the FIFA World Championships in Qatar, the '96 European Soccer Championships in England, and the Under-17 World Championships in Ecuador (World Cup).