SBD/1/Sponsorships Advertising Marketing

RAPTORS/GRIZZLIES LOGOS HOT; T-WOLVES NEXT FOR A NEW LOOK?

     The successful logos of the Grizzlies and Raptors are
examined this morning by Solange De Santis in the WALL STREET
JOURNAL.  "History suggests" that once the teams start playing,
sales will slow, but the two Canadian teams "may be a special
case" as Canada's popularity as a tourist destination could keep
sales high.  De Santis notes that other NBA teams wants to cash
in on the merchandise wave, and the Timberwolves may change their
logo to increase sales (WALL STREET JOURNAL, 5/1).
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