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NFL PROPERTIES AND NBC SPORTS PARTNER IN WATCH AND WIN
Published May 1, 1995
NFL Properties and NBC Sports have kicked off a partnership to support the NFL's annual freestanding insert program, according to INSIDE MEDIA. The partnership "will benefit from a 'Watch and Win' promotional overlay" on NBC's NFL Live pregame show. NBC's tie-in with America's Favorites, a Sunday paper insert scheduled to be delivered to 47 million homes on October 1, will ask viewers to watch "NFL Live" to see if they have the winning symbol. The winner will receive a trip for six to Super Bowl XXX. NBC will begin backing the promotion with on-air announcements starting September 17, and NFL Properties will "develop a trade marketing campaign, featuring ad and display contests, point-of-sale materials, ticket and entertainment packages and custom trade brochures" (INSIDE MEDIA, 4/29). "Watch and Win" is part of a two-year agreement between the NFL and NBC, "which beat out fellow NFL broadcaster TNT in securing promotional partnership" (Terry Lefton, BRANDWEEK, 5/1).