SBD/1/Sponsorships Advertising Marketing

NFL PROPERTIES AND NBC SPORTS PARTNER IN WATCH AND WIN

     NFL Properties and NBC Sports have kicked off a partnership
to support the NFL's annual freestanding insert program,
according to INSIDE MEDIA.  The partnership "will benefit from a
'Watch and Win' promotional overlay" on NBC's NFL Live pregame
show.  NBC's tie-in with America's Favorites, a Sunday paper
insert scheduled to be delivered to 47 million homes on October
1, will ask viewers to watch "NFL Live" to see if they have the
winning symbol.  The winner will receive a trip for six to Super
Bowl XXX.  NBC will begin backing the promotion with on-air
announcements starting September 17, and NFL Properties will
"develop a trade marketing campaign, featuring ad and display
contests, point-of-sale materials, ticket and entertainment
packages and custom trade brochures" (INSIDE MEDIA, 4/29).
"Watch and Win" is part of a two-year agreement between the NFL
and NBC, "which beat out fellow NFL broadcaster TNT in securing
promotional partnership" (Terry Lefton, BRANDWEEK, 5/1).
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Related Topics:

NBC, NFL, TBS/TNT

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