SBD/1/Sponsorships Advertising Marketing


     The Orioles started the season 0-3, before winning on
Saturday and Sunday with their new gray caps.  Baltimore's SUN
Ken Rosenthal:  "The trend starts here.  Gray power" (Baltimore
SUN, 4/30)....In Denver, local stars Mike Pritchard, Bruce
Ruffin, Brian Fisher, Mike Croel, Steve Sewell, Mike Horan, Steve
Kelly, Mark Wiebe and Jay Humpries are investors in Stars Sports
Garden, a sports bar near Coors Field (Stars Sports
Garden)....Coors moves into national distribution of its Zima
Gold, an amber-colored beverage that has been test-marketed in
Tucson and Omaha (George Lazarus, CHICAGO TRIBUNE, 5/1)....Eagle
Snacks has targeted their latest promotional campaign toward
males 18-34, particularly basketball and baseball fans.  The
baseball focus will be on Eagle Ballpark Style Peanuts, with a
tie-in to Upper Deck cards (ST. LOUIS POST-DISPATCH, 5/1).....
America West, with nine straight profitable quarters after
emerging from Chapter 11 protection last August, is profiled in
this morning's USA TODAY.  America West executives say their
"comeback is real" (USA TODAY, 5/1).
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