Orioles Dir Of PR Monica Barlow Remembered NHL, NHLPA Sign Deal With Upper Deck O's Payroll Nears $100M With Jimenez Deal O's Raising Season-Ticket Prices Is Angelos Becoming More Hands-On? Orioles' Spring Training Deal Helps Tourism Stars Closer To Stability Under Gaglardi Orioles' Attendance, Ratings Up From '12 O's '14 Schedule Faces Baltimore Conflicts Orioles See Boost In Key Metrics
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SBD/1/Sponsorships Advertising Marketing
Published May 1, 1995
The Orioles started the season 0-3, before winning on Saturday and Sunday with their new gray caps. Baltimore's SUN Ken Rosenthal: "The trend starts here. Gray power" (Baltimore SUN, 4/30)....In Denver, local stars Mike Pritchard, Bruce Ruffin, Brian Fisher, Mike Croel, Steve Sewell, Mike Horan, Steve Kelly, Mark Wiebe and Jay Humpries are investors in Stars Sports Garden, a sports bar near Coors Field (Stars Sports Garden)....Coors moves into national distribution of its Zima Gold, an amber-colored beverage that has been test-marketed in Tucson and Omaha (George Lazarus, CHICAGO TRIBUNE, 5/1)....Eagle Snacks has targeted their latest promotional campaign toward males 18-34, particularly basketball and baseball fans. The baseball focus will be on Eagle Ballpark Style Peanuts, with a tie-in to Upper Deck cards (ST. LOUIS POST-DISPATCH, 5/1)..... America West, with nine straight profitable quarters after emerging from Chapter 11 protection last August, is profiled in this morning's USA TODAY. America West executives say their "comeback is real" (USA TODAY, 5/1).