SBD/1/Sponsorships Advertising Marketing
IN-LINE STOCK A TOUGH PICK FOR INVESTORS
Published May 1, 1995
Although in-line skating "is one of the fastest growing sports," it is "not an easy play for investors," according to this morning's N.Y. TIMES. Rollerblade, the industry market leader, is a private company, but Minneapolis-based First Team Sports "offers nearly a pure play in skate, but raises this question: Is there more room for its stock to appreciate?" First Team has about 14% of the market, and analysts who recommend the company's stock say it is in a good position to "continue to benefit from skating's popularity." First Team shares reached a high of $26 six weeks ago, on sales of more than $85.5M. Mark Leslie, a leisure and entertainment analyst for Dain Bosworth, a Minneapolis brokerage firm, believes the company will see 30% sales growth to $108M (Andrea Adelson, N.Y. TIMES, 5/1). NIHA SIGNS UP A PAIR: The National In-Line Hockey Association (NIHA) announced that Houston-based Oshman's Sports Goods and Supersports USA have become members of the NIHA Preferred Retailer Program. NIHA also signed a sponsorship agreement with stick manufacturer Power-Flite Corp. The agreement will allow Power-Flite to promote their aluminum sticks at the NIHA league level (NIHA).