SBD/1/Sponsorships Advertising Marketing

CURTIS MANAGEMENT'S ROESLER "GUARDIAN OF THE DEAD?"

     Curtis Management CEO Mark Roesler is profiled in the
"Entrepreneur" section in the current BUSINESS WEEK.  Roesler
"has emerged as the enfant terrible of a growing global niche
market -- enforcing exclusive merchandising rights on the use of
dead legends in ads and promotions."  The sport personalities
Roesler handles include Ty Cobb, Babe Ruth, Vince Lombardi and
Joe Louis.  Before signing with Roesler, Julia Ruth Stevens, the
77-year old daughter of the Babe, never made any money off her
father's name.  In '95, the 100th anniversary of Ruth's birth,
his estate will earn close to $1M, of which Roesler will keep
40%-50%.  With his business going global, Roesler is in the
process of changing the company name to CMC Worldwide.  With a
network of 35,000 contacts, and a "state-of-the-art computer
system, he's raising an international ruckus, particularly in
Asia, where intellectual property rights aren't well defended"
(Douglas Harbrecht, BUSINESS WEEK, 5/8 issue).
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