SBD/1/Sponsorships Advertising Marketing
CURTIS MANAGEMENT'S ROESLER "GUARDIAN OF THE DEAD?"
Published May 1, 1995
Curtis Management CEO Mark Roesler is profiled in the "Entrepreneur" section in the current BUSINESS WEEK. Roesler "has emerged as the enfant terrible of a growing global niche market -- enforcing exclusive merchandising rights on the use of dead legends in ads and promotions." The sport personalities Roesler handles include Ty Cobb, Babe Ruth, Vince Lombardi and Joe Louis. Before signing with Roesler, Julia Ruth Stevens, the 77-year old daughter of the Babe, never made any money off her father's name. In '95, the 100th anniversary of Ruth's birth, his estate will earn close to $1M, of which Roesler will keep 40%-50%. With his business going global, Roesler is in the process of changing the company name to CMC Worldwide. With a network of 35,000 contacts, and a "state-of-the-art computer system, he's raising an international ruckus, particularly in Asia, where intellectual property rights aren't well defended" (Douglas Harbrecht, BUSINESS WEEK, 5/8 issue).