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SBD/7/The Back Of The Book
IS NBA'S POST-JORDAN BOOST IMAGE OR REALITY?
Published April 7, 1995
The ESPN Chilton Sports Poll surveyed 6,056 U.S. residents (age 12+) from January 3, 1995 to March 27, 1995 -- with a "MARCH '94" sample of 1,029 from March 1-28, 1994. Respondents were asked to rate their level of interest in the NBA. A question on Michael Jordan's return is based on a sample of 1,007, surveyed from March 14-27, 1995.
|
WHAT
IS YOUR CURRENT INTEREST IN THE NBA?
|
|||||
|
|
MAR
'95
|
FEB
'95
|
JAN
'95
|
MAR
'94
|
|
| Very interested |
19%
|
17%
|
17%
|
16%
|
|
| Somewhat interested |
27
|
25
|
25
|
25
|
|
| A little bit |
15
|
17
|
18
|
20
|
|
| Not at all interested |
40
|
41
|
40
|
39
|
|
|
INTEREST
IN THE NBA COMPARED TO LAST YEAR
|
|||||
|
|
MAR
'95
|
FEB
'95
|
JAN
'95
|
MAR
'94
|
|
| Lot more interested |
12%
|
8%
|
9%
|
5%
|
|
| Slightly more |
16
|
14
|
17
|
14
|
|
| No change |
42
|
45
|
37
|
35
|
|
| Slightly less |
16
|
18
|
18
|
21
|
|
| A lot less |
14
|
16
|
19
|
15
|
|
|
IMPACT
OF MICHAEL JORDAN'S RETURN ON INTEREST IN THE NBA?
|
|||||
| A lot more interested |
27%
|
Slightly less |
6%
|
||
| Slightly more interested |
26
|
A lot less |
4
|
||
| No change |
22
|
||||
