SBD/7/The Back Of The Book

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  • IS NBA'S POST-JORDAN BOOST IMAGE OR REALITY?

         The ESPN Chilton Sports Poll surveyed 6,056 U.S. residents
    (age 12+) from January 3, 1995 to March 27, 1995   -- with a
    "MARCH '94" sample of 1,029 from March 1-28, 1994.  Respondents
    were asked to rate their level of interest in the NBA.  A
    question on Michael Jordan's return is based on a sample of
    1,007, surveyed from March 14-27, 1995.
    
    
    WHAT IS YOUR CURRENT INTEREST IN THE NBA?
    MAR '95
    FEB '95
    JAN '95
    MAR '94
    Very interested
      19%
      17%
      17%
      16%
    Somewhat interested
    27
    25
    25
    25
    A little bit
    15
    17
    18
    20
    Not at all interested
    40
    41
    40
    39
     
    INTEREST IN THE NBA COMPARED TO LAST YEAR
    MAR '95
    FEB '95
    JAN '95
    MAR '94
    Lot more interested
       12%
     8%
     9%
     5%
    Slightly more
    16
    14
    17
    14
    No change
    42
    45
    37
    35
    Slightly less
    16
    18
    18
    21
    A lot less
    14
    16
    19
    15
     
    IMPACT OF MICHAEL JORDAN'S RETURN ON INTEREST IN THE NBA?
    A lot more interested
        27%
    Slightly less
       6%
    Slightly more interested
    26
    A lot less
    4
    No change
    22

    Print | Tags: ESPN, NBA, The Back of the Book, Walt Disney
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21       +1/8  20 7/8  24 1/8  18 3/4     800
    Cobra Golf     CBRA 27 1/4   +1/2  27      41 1/2  13 3/8  482100
    Converse       CVE   9 1/2     0    9 1/4  12 5/8   9 1/4   13500
    Callaway Golf  ELY  14 7/8   +5/8  15     21 11/16 13 1/4 4347800
    Fila           FLH  21 1/2   +1/8  21 3/8  22      12 1/2   35900
    Sport Supply   GYM  13 5/8   -3/8  14      17 1/4   9 1/4   43000
    L.A. Gear      LA    3 5/8   +1/8   3 1/2   8 1/4   3 1/4  249100
    Nike           NKE  75 3/8   -3/8  75 7/8  78      52 1/4  245000
    Reebok         RBK  35 1/4   +3/8  35      40 1/4  28 3/8  419800
    Russell Athl.  RML  29 3/8   +1/8  29 1/4  32 5/8  26 3/4    7400
    Skybox         SKYB 15 3/4     0   15 3/4  16       8 3/8    5500
    Sportmart      SPMT  9 1/2   +7/8   8 3/4  19       7 1/4  121900
    Starter        STA   9 3/4   -1/4  10      13 3/4   6 1/4   98400
    Topps          TOPP  5 3/4   +1/16  5 7/8   8       4 1/8  117600
    Sports Auth.   TSA  18       -1/4  18 1/8  25      16 1/4   40900
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The NBA Through April 5.
    
          
    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX$
    '93
    AVG.
    TOTAL ATTEND
    +/- FROM '93
    HORN
    36
    23,698
    853,128
    100%
    $22
    23,698
    No Change
    SPUR
    37
    22,494
    832,290
    108%
    $30
    21,612
    + 32,659
    BULL
    36
    22,446
    808,065
    103%
    $36
    18,512
    + 141,629
    CAVS
    37
    20,314
    751,602
    98%
    $36
    18,278
    + 75,302
    JAZZ
    36
    19,767
    711,604
    99%
    $30
    19,860
    - 3,343
    KNIC
    36
    19,763
    711,468
    100%
    $44
    19,763
    No Change
    SUNS
    36
    19,023
    684,828
    100%
    $38
    19,023
    No Change
    WASH
    31
    17,339
    537,524
    92%
    $25
    15,383
    + 60,641
    at BAL
    4
    12,756
    51,024
    100%
    $25
    12,756
    No Change
    KING
    37
    17,317
    640,729
    100%
    $24
    17,317
    No Change
    PIST
    37
    17,230
    637,525
    80%
    $29
    19,850
    - 96,919
    NUGG
    35
    17,171
    600,985
    100%
    $21
    16,319
    + 29,818
    NETS
    36
    16,486
    593,489
    82%
    $32
    15,757
    + 26,221
    MAVS
    36
    16,427
    591,632
    94%
    $25
    12,843
    + 129,011
    BUCK
    36
    16,108
    579,893
    96%
    $23
    15,450
    + 23,710
    MAGI
    38
    16,010
    608,380
    100%
    $35
    15,291
    + 27,322
    PACE
    36
    15,973
    575,040
    97%
    $28
    12,990
    + 107,415
    ROCK
    36
    15,864
    571,098
    96%
    $37
    15,076
    + 28,352
    SONI
    37
    15,272
    565,077
    86%
    $35
    14,674
    + 22,151
    WARR
    35
    15,025
    525,875
    100%
    $29
    15,025
    No Change
    CELT
    34
    14,890
    506,260
    100%
    $35
    14,890
    No Change
    at HAR
    2
    14,035
    28,071
    85%
    $35
    13,200
    + 2,283
    HEAT
    37
    14,572
    539,174
    96%
    $25
    15,051
    - 17,724
    TWOL
    36
    14,537
    523,322
    76%
    $28
    17,917
    - 121,683
    LAKE
    36
    13,989
    503,600
    80%
    $33
    13,055
    + 33,607
    PORT
    35
    12,888
    451,080
    100%
    $35
    12,888
    No Change
    76ER
    36
    12,273
    441,823
    68%
    $27
    12,530
    - 9,243
    HAWK
    38
    12,189
    463,167
    76%
    $25
    13,175
    - 37,499
    CLIP
    31
    9,128
    282,982
    57%
    $26
    11,219
    - 69,591
    at ANH
    6
    17,782
    106,695
    97%
    $26
    n/a
    n/a

    Print | Tags: Miami Heat, NBA, Brooklyn Nets, Phoenix Suns, The Back of the Book, Utah Jazz, YankeeNets
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