The ESPN Chilton Sports Poll surveyed 6,056 U.S. residents
(age 12+) from January 3, 1995 to March 27, 1995   -- with a
"MARCH '94" sample of 1,029 from March 1-28, 1994.  Respondents
were asked to rate their level of interest in the NBA.  A
question on Michael Jordan's return is based on a sample of
1,007, surveyed from March 14-27, 1995.


  
 
    
 
      
WHAT 
        IS YOUR CURRENT INTEREST IN THE NBA?
    
  
  
 
    
 
      

    
    
 
      
MAR 
        '95
    
    
 
      
FEB 
        '95
    
    
 
      
JAN 
        '95
    
    
 
      
MAR 
        '94
    
  
  
 
    
Very interested
    
 
      
  19%
    
    
 
      
  17%
    
    
 
      
  17%
    
    
 
      
  16%
    
  
  
 
    
Somewhat 
      interested
    
 
      
27
    
    
 
      
25
    
    
 
      
25
    
    
 
      
25
    
  
  
 
    
A little 
      bit
    
 
      
15
    
    
 
      
17
    
    
 
      
18
    
    
 
      
20
    
  
  
 
    
Not at 
      all interested
    
 
      
40
    
    
 
      
41
    
    
 
      
40
    
    
 
      
39
    
  
  
 
    
 
  
  
 
    
 
      
INTEREST 
        IN THE NBA COMPARED TO LAST YEAR
    
  
  
 
    
 
      

    
    
 
      
MAR 
        '95
    
    
 
      
FEB 
        '95
    
    
 
      
JAN 
        '95
    
    
 
      
MAR 
        '94
    
  
  
 
    
Lot more 
      interested
    
 
      
   12%
    
    
 
      
 8%
    
    
 
      
 9%
    
    
 
      
 5%
    
  
  
 
    
Slightly 
      more
    
 
      
16
    
    
 
      
14
    
    
 
      
17
    
    
 
      
14
    
  
  
 
    
No change
    
 
      
42
    
    
 
      
45
    
    
 
      
37
    
    
 
      
35
    
  
  
 
    
Slightly 
      less
    
 
      
16
    
    
 
      
18
    
    
 
      
18
    
    
 
      
21
    
  
  
 
    
A lot less
    
 
      
14
    
    
 
      
16
    
    
 
      
19
    
    
 
      
15
    
  
  
 
    
 
  
  
 
    
 
      
IMPACT 
        OF MICHAEL JORDAN'S RETURN ON INTEREST IN THE NBA?
    
  
  
 
    
A 
      lot more interested
    
 
      
 
            27% 
    
    
 
    
    
Slightly 
      less
    
 
      
   6%
    
  
  
 
    
Slightly 
      more interested
    
 
      
26
    
    
A 
      lot less
    
 
      
4
    
  
  
 
    
No 
      change
    
 
      
22
    
    

  

        
        Print | Tags: ESPN, NBA, The Back of the Book, Walt Disney
    

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21       +1/8  20 7/8  24 1/8  18 3/4     800
Cobra Golf     CBRA 27 1/4   +1/2  27      41 1/2  13 3/8  482100
Converse       CVE   9 1/2     0    9 1/4  12 5/8   9 1/4   13500
Callaway Golf  ELY  14 7/8   +5/8  15     21 11/16 13 1/4 4347800
Fila           FLH  21 1/2   +1/8  21 3/8  22      12 1/2   35900
Sport Supply   GYM  13 5/8   -3/8  14      17 1/4   9 1/4   43000
L.A. Gear      LA    3 5/8   +1/8   3 1/2   8 1/4   3 1/4  249100
Nike           NKE  75 3/8   -3/8  75 7/8  78      52 1/4  245000
Reebok         RBK  35 1/4   +3/8  35      40 1/4  28 3/8  419800
Russell Athl.  RML  29 3/8   +1/8  29 1/4  32 5/8  26 3/4    7400
Skybox         SKYB 15 3/4     0   15 3/4  16       8 3/8    5500
Sportmart      SPMT  9 1/2   +7/8   8 3/4  19       7 1/4  121900
Starter        STA   9 3/4   -1/4  10      13 3/4   6 1/4   98400
Topps          TOPP  5 3/4   +1/16  5 7/8   8       4 1/8  117600
Sports Auth.   TSA  18       -1/4  18 1/8  25      16 1/4   40900

     TODAY:  The NBA Through April 5.

      

  
 
    
 
      

      
'94 
        YEAR-TO-DATE
    
  
  
 
    
 
      
TEAM
    
    
 
      
HOME

        DATES
    
    
 
      
AVG.
    
    
 
      
TOTAL
    
    
 
      
%CAP
    
    
 
      
AVG

        TIX$
    
    
 
      
'93

        AVG.
    
    
 
      
TOTAL 
        ATTEND 

        +/- FROM '93
    
  
  
 
    
HORN
    
 
      
36
    
    
 
      
23,698
    
    
 
      
853,128
    
    
 
      
100%
    
    
 
      
$22 
        
    
    
 
      
23,698
    
    
 
      
No 
        Change
    
  
  
 
    
SPUR
    
 
      
37
    
    
 
      
22,494
    
    
 
      
832,290
    
    
 
      
108%
    
    
 
      
$30 
        
    
    
 
      
21,612
    
    
 
      
+ 
        32,659
    
  
  
 
    
BULL
    
 
      
36
    
    
 
      
22,446
    
    
 
      
808,065
    
    
 
      
103%
    
    
 
      
$36 
        
    
    
 
      
18,512
    
    
 
      
+ 
        141,629
    
  
  
 
    
CAVS
    
 
      
37
    
    
 
      
20,314
    
    
 
      
751,602
    
    
 
      
98%
    
    
 
      
$36 
        
    
    
 
      
18,278
    
    
 
      
+ 
        75,302
    
  
  
 
    
JAZZ
    
 
      
36
    
    
 
      
19,767
    
    
 
      
711,604
    
    
 
      
99%
    
    
 
      
$30 
        
    
    
 
      
19,860
    
    
 
      
- 
        3,343
    
  
  
 
    
KNIC
    
 
      
36
    
    
 
      
19,763
    
    
 
      
711,468
    
    
 
      
100%
    
    
 
      
$44 
        
    
    
 
      
19,763
    
    
 
      
No 
        Change
    
  
  
 
    
SUNS
    
 
      
36
    
    
 
      
19,023
    
    
 
      
684,828
    
    
 
      
100%
    
    
 
      
$38 
        
    
    
 
      
19,023
    
    
 
      
No 
        Change
    
  
  
 
    
WASH
    
 
      
31
    
    
 
      
17,339
    
    
 
      
537,524
    
    
 
      
92%
    
    
 
      
$25 
        
    
    
 
      
15,383
    
    
 
      
+ 
        60,641
    
  
  
 
    
at BAL
    
 
      
4
    
    
 
      
12,756
    
    
 
      
51,024
    
    
 
      
100%
    
    
 
      
$25 
        
    
    
 
      
12,756
    
    
 
      
No 
        Change
    
  
  
 
    
KING
    
 
      
37
    
    
 
      
17,317
    
    
 
      
640,729
    
    
 
      
100%
    
    
 
      
$24 
        
    
    
 
      
17,317
    
    
 
      
No 
        Change
    
  
  
 
    
PIST
    
 
      
37
    
    
 
      
17,230
    
    
 
      
637,525
    
    
 
      
80%
    
    
 
      
$29 
        
    
    
 
      
19,850
    
    
 
      
- 
        96,919
    
  
  
 
    
NUGG
    
 
      
35
    
    
 
      
17,171
    
    
 
      
600,985
    
    
 
      
100%
    
    
 
      
$21 
        
    
    
 
      
16,319
    
    
 
      
+ 
        29,818
    
  
  
 
    
NETS
    
 
      
36
    
    
 
      
16,486
    
    
 
      
593,489
    
    
 
      
82%
    
    
 
      
$32 
        
    
    
 
      
15,757
    
    
 
      
+ 
        26,221
    
  
  
 
    
MAVS
    
 
      
36
    
    
 
      
16,427
    
    
 
      
591,632
    
    
 
      
94%
    
    
 
      
$25 
        
    
    
 
      
12,843
    
    
 
      
+ 
        129,011
    
  
  
 
    
BUCK
    
 
      
36
    
    
 
      
16,108
    
    
 
      
579,893
    
    
 
      
96%
    
    
 
      
$23 
        
    
    
 
      
15,450
    
    
 
      
+ 
        23,710
    
  
  
 
    
MAGI
    
 
      
38
    
    
 
      
16,010
    
    
 
      
608,380
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
15,291
    
    
 
      
+ 
        27,322
    
  
  
 
    
PACE
    
 
      
36
    
    
 
      
15,973
    
    
 
      
575,040
    
    
 
      
97%
    
    
 
      
$28 
        
    
    
 
      
12,990
    
    
 
      
+ 
        107,415
    
  
  
 
    
ROCK
    
 
      
36
    
    
 
      
15,864
    
    
 
      
571,098
    
    
 
      
96%
    
    
 
      
$37 
        
    
    
 
      
15,076
    
    
 
      
+ 
        28,352
    
  
  
 
    
SONI
    
 
      
37
    
    
 
      
15,272
    
    
 
      
565,077
    
    
 
      
86%
    
    
 
      
$35 
        
    
    
 
      
14,674
    
    
 
      
+ 
        22,151
    
  
  
 
    
WARR
    
 
      
35
    
    
 
      
15,025
    
    
 
      
525,875
    
    
 
      
100%
    
    
 
      
$29 
        
    
    
 
      
15,025
    
    
 
      
No 
        Change
    
  
  
 
    
CELT
    
 
      
34
    
    
 
      
14,890
    
    
 
      
506,260
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
14,890
    
    
 
      
No 
        Change
    
  
  
 
    
at HAR
    
 
      
2
    
    
 
      
14,035
    
    
 
      
28,071
    
    
 
      
85%
    
    
 
      
$35 
        
    
    
 
      
13,200
    
    
 
      
+ 
        2,283
    
  
  
 
    
HEAT
    
 
      
37
    
    
 
      
14,572
    
    
 
      
539,174
    
    
 
      
96%
    
    
 
      
$25 
        
    
    
 
      
15,051
    
    
 
      
- 
        17,724
    
  
  
 
    
TWOL
    
 
      
36
    
    
 
      
14,537
    
    
 
      
523,322
    
    
 
      
76%
    
    
 
      
$28 
        
    
    
 
      
17,917
    
    
 
      
- 
        121,683
    
  
  
 
    
LAKE
    
 
      
36
    
    
 
      
13,989
    
    
 
      
503,600
    
    
 
      
80%
    
    
 
      
$33 
        
    
    
 
      
13,055
    
    
 
      
+ 
        33,607
    
  
  
 
    
PORT
    
 
      
35
    
    
 
      
12,888
    
    
 
      
451,080
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
12,888
    
    
 
      
No 
        Change
    
  
  
 
    
76ER
    
 
      
36
    
    
 
      
12,273
    
    
 
      
441,823
    
    
 
      
68%
    
    
 
      
$27 
        
    
    
 
      
12,530
    
    
 
      
- 
        9,243
    
  
  
 
    
HAWK
    
 
      
38
    
    
 
      
12,189
    
    
 
      
463,167
    
    
 
      
76%
    
    
 
      
$25 
        
    
    
 
      
13,175
    
    
 
      
- 
        37,499
    
  
  
 
    
CLIP
    
 
      
31
    
    
 
      
9,128
    
    
 
      
282,982
    
    
 
      
57%
    
    
 
      
$26 
        
    
    
 
      
11,219
    
    
 
      
- 
        69,591
    
  
  
 
    
at ANH 
    
 
      
6
    
    
 
      
17,782
    
    
 
      
106,695
    
    
 
      
97%
    
    
 
      
$26 
        
    
    
 
      
n/a
    
    
 
      
n/a
    
  

        
        Print | Tags: Miami Heat, NBA, Brooklyn Nets, Phoenix Suns, The Back of the Book, Utah Jazz, YankeeNets