SBD/7/Sponsorships Advertising Marketing

THE METS MOVE MARLBORO SIGN IN WAKE OF MSG DECISION

     The Mets repositioned their outfield yesterday, "dropping
the Marlboro Man to a less visible spot in their Shea Stadium
advertising lineup."  The idea was to reduce the amount of air
time the billboard receives on TV.  More than a year ago, New
York Mayor Rudy Giuliani began pressing for the removal of the
billboard, saying it had a bad influence on children watching
Mets games (N.Y. TIMES, 4/7).  Earlier this week, Madison Square
Garden removed Marlboro signage that was visible during telecasts
of Knicks games in the face of a Federal lawsuit claiming the
sign violated a '70s-era law banning cigarette advertising on TV.
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