SBD / 7 / STEVE YOUNG WEARS HIS SUNGLASSES AT NIGHT

SBD/7/Sponsorships Advertising Marketing

STEVE YOUNG WEARS HIS SUNGLASSES AT NIGHT

Published April 7, 1995

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     Sunglass Hut International signed Super Bowl XXIX MVP Steve
Young to a three-year contract to serve as its spokesperson.
Sunglass Hut is the world's largest sunglass retailer, with more
than 950 stores worldwide.  Young will endorse Sunglass Hut's
exclusive SunGear line, and be featured in upcoming marketing
campaigns for both the store and the brand.  NJ-based Integrated
Sports Int'l will help implement Young's marketing program
(Sunglass Hut).
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