2014 Reader Survey: College Sports Sherman Critical Of Several NFL Policies MASN Taking Aim At MLB Advance To Nats NHL, NHLPA Aim For Big Money World Cup Red Sox Willing To Go Over Luxury Tax Threshold Silver Optimistic About New Bucks' Arena Bahamas Hosting CBB Despite Gambling Executive Transactions 2014 Reader Survey: Motorsports Jeter Played No Role In Woods' Tribune Piece
SBD/7/Sponsorships Advertising Marketing
STEVE YOUNG WEARS HIS SUNGLASSES AT NIGHT
Published April 7, 1995
Sunglass Hut International signed Super Bowl XXIX MVP Steve Young to a three-year contract to serve as its spokesperson. Sunglass Hut is the world's largest sunglass retailer, with more than 950 stores worldwide. Young will endorse Sunglass Hut's exclusive SunGear line, and be featured in upcoming marketing campaigns for both the store and the brand. NJ-based Integrated Sports Int'l will help implement Young's marketing program (Sunglass Hut).