SBD/7/Sponsorships Advertising Marketing
STEVE YOUNG WEARS HIS SUNGLASSES AT NIGHT
Published April 7, 1995
Sunglass Hut International signed Super Bowl XXIX MVP Steve Young to a three-year contract to serve as its spokesperson. Sunglass Hut is the world's largest sunglass retailer, with more than 950 stores worldwide. Young will endorse Sunglass Hut's exclusive SunGear line, and be featured in upcoming marketing campaigns for both the store and the brand. NJ-based Integrated Sports Int'l will help implement Young's marketing program (Sunglass Hut).