SBD/6/Sports Media

MEDIA NOTES

     Fox Sports President David Hill will not comment on
acquiring MLB TV rights until a CBA is signed by the players and
owners: "I don't think anyone would become involved in meaningful
discussions until baseball comes up with labor peace" (Rudy
Martzke, USA TODAY, 4/6)....In this morning's WALL STREET
JOURNAL, Elizabeth Jansen & Daniel Pearl profile civil rights
attorney David Honig, who help initiate the FCC investigation
into whether Fox was a foreign held company.  The FCC is expected
to rule on the "sweeping inquiry" any day now (WALL STREET
JOURNAL, 4/6)....ESPN will be the exclusive TV outlet for MLB's
Opening Game, April 25, between the Marlins & Dodgers.  The game
was moved back from April 26 (ESPN)....Wireless telecomm pioneer
Craig McCaw, the brother of John McCaw, who recently bought a
majority interest in the Canucks and Grizzlies, will invest $350M
into Nextel Communications immediately and has options to invest
as much as $1.1B in the future ("Nightly Business Report," PBS,
4/5)....Viewership of the '94 World Cup increased 20% worldwide
from '90, reaching an estimated 32.1 billion viewer exposures,
according to ISL Marketing, FIFA's marketing partner (USA TODAY,
4/6).... Basic cable TV's share of prime-time TV viewing set a
new record for the first quarter of '95, reaching 26% of all
households watching TV in prime time, up 18.2% from the 22 share
it had in the 1st quarter of '93, according to a Cabletelevision
Advertising Bureau analysis (AD AGE ONLINE).
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