SBD/6/Sponsorships Advertising Marketing

THE MONSTER MASH AND FILA HELP DALLAS SCHOOLCHILDREN

     The Mavericks' Jamal Mashburn and Fila USA announced a
$360,000 effort to replace at least one basketball backboard at
all 201 Dallas public schools.  On Tuesday, Mashburn and Fila
officials began the program in front of 700 school children at an
Elementary school in South Dallas.  Mashburn, who is in the midst
of a five-year, $7.5M contract with Fila, told the children,
"Stay focused and you can do anything in your life."  The new
backboards will read "Winners Never Quit" and "Donated by Fila,"
as well as the "green icon for Fila's MASH II, the Mashburn-
inspired basketball shoe that retails for $84.99."  Dallas is one
of "six cities to receive backboards under the National Backboard
Network program which Fila is sponsoring with a charter donation"
of $3M.  The other cities are New York, Detroit, Philadelphia,
Washington and Boston.  Fila will maintain the up-keep of the
backboards for three years (Christopher Lee, DALLAS MORNING NEWS,
4/5).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug