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SBD/6/Sponsorships Advertising Marketing
THE MONSTER MASH AND FILA HELP DALLAS SCHOOLCHILDREN
Published April 6, 1995
The Mavericks' Jamal Mashburn and Fila USA announced a $360,000 effort to replace at least one basketball backboard at all 201 Dallas public schools. On Tuesday, Mashburn and Fila officials began the program in front of 700 school children at an Elementary school in South Dallas. Mashburn, who is in the midst of a five-year, $7.5M contract with Fila, told the children, "Stay focused and you can do anything in your life." The new backboards will read "Winners Never Quit" and "Donated by Fila," as well as the "green icon for Fila's MASH II, the Mashburn- inspired basketball shoe that retails for $84.99." Dallas is one of "six cities to receive backboards under the National Backboard Network program which Fila is sponsoring with a charter donation" of $3M. The other cities are New York, Detroit, Philadelphia, Washington and Boston. Fila will maintain the up-keep of the backboards for three years (Christopher Lee, DALLAS MORNING NEWS, 4/5).