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SBD/6/Sponsorships Advertising Marketing
MORE CONSOLIDATION IN THE CARD INDUSTRY
Published April 6, 1995
Sports Heroes Inc., a diversified memorabilia and collectibles marketing company announced it will acquire Signature Rookies and Collector's Club Inc. A closing is expected in May, 1995. Signature Rookies manufactures and distributes trading cards of sports figures, primarily rookies. Included in most cards is an authentic, autographed card which management believes significantly adds to the value and collectibility of the cards. Signature Rookies CEO Tim Flatt said joining forces with Sports Heroes, a public company, will give them necessary capital "for expansion purposes." Sports Heroes CEO Barry Levine said despite the work stoppages in hockey and baseball, Signature Rookies has grown to be a "significant factor in the sports card field." Sports Heroes markets memorabilia and collectable products, and has diversified its line to target a broader market (Sport Heroes).