SBD/6/Sponsorships Advertising Marketing

MORE CONSOLIDATION IN THE CARD INDUSTRY

     Sports Heroes Inc., a diversified memorabilia and
collectibles marketing company announced it will acquire
Signature Rookies and Collector's Club Inc.  A closing is
expected in May, 1995.  Signature Rookies manufactures and
distributes trading cards of sports figures, primarily rookies.
Included in most cards is an authentic, autographed card which
management believes significantly adds to the value and
collectibility of the cards.  Signature Rookies CEO Tim Flatt
said joining forces with Sports Heroes, a public company, will
give them necessary capital "for expansion purposes."  Sports
Heroes CEO Barry Levine said despite the work stoppages in hockey
and baseball, Signature Rookies has grown to be a "significant
factor in the sports card field."  Sports Heroes markets
memorabilia and collectable products, and has diversified its
line to target a broader market (Sport Heroes).
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