LeBron, Manziel Tapped For McDonald's Spot NFL, McDonald's Partnering On New Promo Cruz Signs Endorsement Deal With McDonald's McDonald's New Ad Featuring Flacco, Kaepernick Gabby Douglas To Endorse McDonald's NHL Kings Signs Deal With McDonald's MasterCard Renews PGA Tour Deal McDonald's Launches M Channel Olympic Marketing Notes Rogge Reverses Course On McDonald's, Coke Deals
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SBD/6/Sponsorships Advertising Marketing
Published April 6, 1995
U.S. Open defending champion Ernie Els and Ashworth golf apparel announced that Els has signed a long-term extension of his current Ashworth endorsement agreement. In addition Ashworth also re-signed John Cook and Dave Stockton to multi-year endorsement deals (Ashworth)....Coors Brewing reported malt beverage barrel sales increased 2% in the 1stQ of the year (Coors)....Sports Sciences Incs., makers of electronic baseball bats and golf clubs used for interactive video games, announced that it has hired an investment banker to make a secondary public stock offering worth $10M (Cleveland PLAIN DEALER, 4/5)....Entry Media's turnstile AdSleeves debuted at Orlando Arena last night (Entry Media).... McDonald's announced they will test market hot dogs on their menu (CHICAGO TRIBUNE, 4/6).... MasterCard confirmed that it has opened up for review the media portion of its account currently at DeWitt Media. MasterCard spent $70-80M on media in '94 and plans a slight increase this year (INSIDE MEDIA ONLINE)....Bozell Worldwide agreed in principle to acquire the Chicago office of Ketchum Advertising, a division of Ketchum Communications. Ketchum's Chicago office had billings last year of $42M with such clients as Campbell Soup (WALL STREET JOURNAL, 4/6).