SBD/6/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     U.S. Open defending champion Ernie Els and Ashworth golf
apparel announced that Els has signed a long-term extension of
his current Ashworth endorsement agreement.  In addition Ashworth
also re-signed John Cook and Dave Stockton to multi-year
endorsement deals (Ashworth)....Coors Brewing reported malt
beverage barrel sales increased 2% in the 1stQ of the year
(Coors)....Sports Sciences Incs., makers of electronic baseball
bats and golf clubs used for interactive video games, announced
that it has hired an investment banker to make a secondary public
stock offering worth $10M (Cleveland PLAIN DEALER, 4/5)....Entry
Media's turnstile AdSleeves debuted at Orlando Arena last night
(Entry Media).... McDonald's announced they will test market hot
dogs on their menu (CHICAGO TRIBUNE, 4/6).... MasterCard
confirmed that it has opened up for review the media portion of
its account currently at DeWitt Media.  MasterCard spent $70-80M
on media in '94 and plans a slight increase this year (INSIDE
MEDIA ONLINE)....Bozell Worldwide agreed in principle to acquire
the Chicago office of Ketchum Advertising, a division of Ketchum
Communications.  Ketchum's Chicago office had billings last year
of $42M with such clients as Campbell Soup (WALL STREET JOURNAL,
4/6).
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MasterCard, McDonalds

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