MasterCard Draws Social Exposure During MLB ASG Sponsors Activate Around MLB ASG Week Top FIFA Sponsors Call Independent Oversight McDonald's Debuts New NFL Spots Mastercard To Launch In-Seat Food App At ACC McDonald's Leveraging Senators Goalie Pacers, McDonald's To Debut New Campaign McDonald's Prepping Super Bowl Ad World Series Balllparks Offering Apple Pay NFL Signs Up Amazon, Roku For OTT Service
SBD/6/Sponsorships Advertising Marketing
Published April 6, 1995
U.S. Open defending champion Ernie Els and Ashworth golf apparel announced that Els has signed a long-term extension of his current Ashworth endorsement agreement. In addition Ashworth also re-signed John Cook and Dave Stockton to multi-year endorsement deals (Ashworth)....Coors Brewing reported malt beverage barrel sales increased 2% in the 1stQ of the year (Coors)....Sports Sciences Incs., makers of electronic baseball bats and golf clubs used for interactive video games, announced that it has hired an investment banker to make a secondary public stock offering worth $10M (Cleveland PLAIN DEALER, 4/5)....Entry Media's turnstile AdSleeves debuted at Orlando Arena last night (Entry Media).... McDonald's announced they will test market hot dogs on their menu (CHICAGO TRIBUNE, 4/6).... MasterCard confirmed that it has opened up for review the media portion of its account currently at DeWitt Media. MasterCard spent $70-80M on media in '94 and plans a slight increase this year (INSIDE MEDIA ONLINE)....Bozell Worldwide agreed in principle to acquire the Chicago office of Ketchum Advertising, a division of Ketchum Communications. Ketchum's Chicago office had billings last year of $42M with such clients as Campbell Soup (WALL STREET JOURNAL, 4/6).