SBD/6/Sponsorships Advertising Marketing

JAGUARS TO FLY WITH CONTINENTAL AIRLINES

     The Jaguars announced that Continental Airlines has joined
the team as its newest corporate partner.  With the agreement,
Continental receives signage on the back of one of the stadium's
scoreboards, commercials on Jaguars radio and TV programming, and
an ad in the team's game program.  John Wells, Local Marketing
Manager for Continental, noted that Continental "has made a major
commitment" to Jacksonville with the addition of several daily
departures from the city (Jaguars).
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