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SBD/6/Sponsorships Advertising Marketing
JAGUARS TO FLY WITH CONTINENTAL AIRLINES
Published April 6, 1995
The Jaguars announced that Continental Airlines has joined the team as its newest corporate partner. With the agreement, Continental receives signage on the back of one of the stadium's scoreboards, commercials on Jaguars radio and TV programming, and an ad in the team's game program. John Wells, Local Marketing Manager for Continental, noted that Continental "has made a major commitment" to Jacksonville with the addition of several daily departures from the city (Jaguars).