SBD/6/Sponsorships Advertising Marketing

HEY WILDCAT FANS, NOW THAT'S A SPICY MEATBALL

     Wildcat Pasta, an officially licensed University of Kentucky
product, is UK-shaped pasta pieces that are available in gourmet
food stores across the state.  The pasta is being marketed by The
Pasta Shoppe of Nashville.  The "positive response" from the
University of Tennessee and Vanderbilt pastas they introduced
last fall "cemented their plans to expand into other schools"
(USA TODAY, 4/6).
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