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SBD/6/Sponsorships Advertising Marketing
COCA-COLA MAKES SUMMER PUSH FOR NESTEA THROUGH VOLLEYBALL
Published April 6, 1995
"To try to boost Nestea's 3rd-place standing" in the ready- to-drink tea market, Coca-Cola Co. plans a summer marketing blitz. A fleet of 20-foot refrigerated trucks will deliver free samples in 14 cities. The trucks will also attend events on the AVP Pro Beach Volleyball Tour. Coca-Cola Co. just extended Nestea's sponsorship of the tour. The trucks will also attend theme parks and other major summer attractions. The cost of the promotion was not disclosed. There will also be TV ad support, with spots showing Nestea beating Lipton and Snapple in taste tests (Chris Roush, ATLANTA CONSTITUTION, 4/6).