SBD/6/Sponsorships Advertising Marketing

COCA-COLA MAKES SUMMER PUSH FOR NESTEA THROUGH VOLLEYBALL

     "To try to boost Nestea's 3rd-place standing" in the ready-
to-drink tea market, Coca-Cola Co. plans a summer marketing
blitz.  A fleet of 20-foot refrigerated trucks will deliver free
samples in 14 cities.  The trucks will also attend events on the
AVP Pro Beach Volleyball Tour.  Coca-Cola Co. just extended
Nestea's sponsorship of the tour.  The trucks will also attend
theme parks and other major summer attractions.  The cost of the
promotion was not disclosed.  There will also be TV ad support,
with spots showing Nestea beating Lipton and Snapple in taste
tests (Chris Roush, ATLANTA CONSTITUTION, 4/6).
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