SBD/6/Sponsorships Advertising Marketing


     Team officials insisted yesterday that the 11th-hour
decision to let all three American-syndicates in the America's
Cup defender trials advance to the final round had nothing to do
with "marketing, corporate sponsors and television coverage."
Team Dennis Conner Exec Dir Jerry La Dow:  "The main point is no
one is injured by this.  We haven't caused any damage to the
teams, we haven't caused any damage to the public and we haven't
caused any damage to the boats."  AP's Amanda Covarrubias writes,
what was damaged was the ability of America3, the formerly all-
female team, to eliminate Team Dennis Conner's Stars & Stripes.
In what was supposed to be a sudden-death race Tuesday,
America3's Mighty Mary won by 5 minutes, 59 seconds over Stars &
Stripes.  America3 spokesperson Will Robinson said the team was
disappointed to learn that Stars & Stripes had not been
eliminated.  Apparently, the crew was not told of the deal that
had been reached between Young America, America3 and Team Dennis
Conner until after the race.  Conner said during a news
conference that sponsors would have been disappointed if either
Stars & Stripes or America3 were out "because they would have
lost highly desirable television and media coverage."  ESPN
yachting analyst Gary Jobson said the decision "hurts the
credibility" of the America's Cup (AP/FT. WORTH STAR-TELEGRAM,
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