SBD/6/Sponsorships Advertising Marketing

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  • AMERICA'S CUP DEFENDERS FIELD NARROWED TO ... WELL, THREE

         Team officials insisted yesterday that the 11th-hour
    decision to let all three American-syndicates in the America's
    Cup defender trials advance to the final round had nothing to do
    with "marketing, corporate sponsors and television coverage."
    Team Dennis Conner Exec Dir Jerry La Dow:  "The main point is no
    one is injured by this.  We haven't caused any damage to the
    teams, we haven't caused any damage to the public and we haven't
    caused any damage to the boats."  AP's Amanda Covarrubias writes,
    what was damaged was the ability of America3, the formerly all-
    female team, to eliminate Team Dennis Conner's Stars & Stripes.
    In what was supposed to be a sudden-death race Tuesday,
    America3's Mighty Mary won by 5 minutes, 59 seconds over Stars &
    Stripes.  America3 spokesperson Will Robinson said the team was
    disappointed to learn that Stars & Stripes had not been
    eliminated.  Apparently, the crew was not told of the deal that
    had been reached between Young America, America3 and Team Dennis
    Conner until after the race.  Conner said during a news
    conference that sponsors would have been disappointed if either
    Stars & Stripes or America3 were out "because they would have
    lost highly desirable television and media coverage."  ESPN
    yachting analyst Gary Jobson said the decision "hurts the
    credibility" of the America's Cup (AP/FT. WORTH STAR-TELEGRAM,
    4/6).
    

    Print | Tags: Dallas Stars, ESPN, Southwest Sports Group, Walt Disney
  • COCA-COLA MAKES SUMMER PUSH FOR NESTEA THROUGH VOLLEYBALL

         "To try to boost Nestea's 3rd-place standing" in the ready-
    to-drink tea market, Coca-Cola Co. plans a summer marketing
    blitz.  A fleet of 20-foot refrigerated trucks will deliver free
    samples in 14 cities.  The trucks will also attend events on the
    AVP Pro Beach Volleyball Tour.  Coca-Cola Co. just extended
    Nestea's sponsorship of the tour.  The trucks will also attend
    theme parks and other major summer attractions.  The cost of the
    promotion was not disclosed.  There will also be TV ad support,
    with spots showing Nestea beating Lipton and Snapple in taste
    tests (Chris Roush, ATLANTA CONSTITUTION, 4/6).
    

    Print | Tags: Coca-Cola
  • HEY WILDCAT FANS, NOW THAT'S A SPICY MEATBALL

         Wildcat Pasta, an officially licensed University of Kentucky
    product, is UK-shaped pasta pieces that are available in gourmet
    food stores across the state.  The pasta is being marketed by The
    Pasta Shoppe of Nashville.  The "positive response" from the
    University of Tennessee and Vanderbilt pastas they introduced
    last fall "cemented their plans to expand into other schools"
    (USA TODAY, 4/6).
    

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  • JAGUARS TO FLY WITH CONTINENTAL AIRLINES

         The Jaguars announced that Continental Airlines has joined
    the team as its newest corporate partner.  With the agreement,
    Continental receives signage on the back of one of the stadium's
    scoreboards, commercials on Jaguars radio and TV programming, and
    an ad in the team's game program.  John Wells, Local Marketing
    Manager for Continental, noted that Continental "has made a major
    commitment" to Jacksonville with the addition of several daily
    departures from the city (Jaguars).
    

    Print | Tags: Continental Airlines, Jacksonville Jaguars
  • KASEY, MY LONG DISTANCE DEDICATION IS "RUNNIN' WIDE OPEN!"

         Columbia Records will celebrate NASCAR's "Runnin' Wide Open"
    album release at Nashville's Hard Rock Cafe on April 10 with a
    press conference attended by NASCAR stars.  In conjunction, TNN's
    "Music City Tonight" will devote an entire evening to NASCAR and
    the album.  The album, released April 4, will be sold at NASCAR
    races across the county, and is the first time ever NASCAR has
    lent its name to a recording project of this size.  Some of the
    songs: Kyle Petty signing "Oh King Richard," a tribute to his
    father, and T. Graham Brown's "Dedicated NASCAR Fans."  Petty's
    song is accompanied by video playing on TNN (Columbia).
    

    Print | Tags: NASCAR, TNN
  • MARKETPLACE ROUND-UP

         U.S. Open defending champion Ernie Els and Ashworth golf
    apparel announced that Els has signed a long-term extension of
    his current Ashworth endorsement agreement.  In addition Ashworth
    also re-signed John Cook and Dave Stockton to multi-year
    endorsement deals (Ashworth)....Coors Brewing reported malt
    beverage barrel sales increased 2% in the 1stQ of the year
    (Coors)....Sports Sciences Incs., makers of electronic baseball
    bats and golf clubs used for interactive video games, announced
    that it has hired an investment banker to make a secondary public
    stock offering worth $10M (Cleveland PLAIN DEALER, 4/5)....Entry
    Media's turnstile AdSleeves debuted at Orlando Arena last night
    (Entry Media).... McDonald's announced they will test market hot
    dogs on their menu (CHICAGO TRIBUNE, 4/6).... MasterCard
    confirmed that it has opened up for review the media portion of
    its account currently at DeWitt Media.  MasterCard spent $70-80M
    on media in '94 and plans a slight increase this year (INSIDE
    MEDIA ONLINE)....Bozell Worldwide agreed in principle to acquire
    the Chicago office of Ketchum Advertising, a division of Ketchum
    Communications.  Ketchum's Chicago office had billings last year
    of $42M with such clients as Campbell Soup (WALL STREET JOURNAL,
    4/6).
    

    Print | Tags: MasterCard, McDonalds
  • MORE CONSOLIDATION IN THE CARD INDUSTRY

         Sports Heroes Inc., a diversified memorabilia and
    collectibles marketing company announced it will acquire
    Signature Rookies and Collector's Club Inc.  A closing is
    expected in May, 1995.  Signature Rookies manufactures and
    distributes trading cards of sports figures, primarily rookies.
    Included in most cards is an authentic, autographed card which
    management believes significantly adds to the value and
    collectibility of the cards.  Signature Rookies CEO Tim Flatt
    said joining forces with Sports Heroes, a public company, will
    give them necessary capital "for expansion purposes."  Sports
    Heroes CEO Barry Levine said despite the work stoppages in hockey
    and baseball, Signature Rookies has grown to be a "significant
    factor in the sports card field."  Sports Heroes markets
    memorabilia and collectable products, and has diversified its
    line to target a broader market (Sport Heroes).
    

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  • THE MONSTER MASH AND FILA HELP DALLAS SCHOOLCHILDREN

         The Mavericks' Jamal Mashburn and Fila USA announced a
    $360,000 effort to replace at least one basketball backboard at
    all 201 Dallas public schools.  On Tuesday, Mashburn and Fila
    officials began the program in front of 700 school children at an
    Elementary school in South Dallas.  Mashburn, who is in the midst
    of a five-year, $7.5M contract with Fila, told the children,
    "Stay focused and you can do anything in your life."  The new
    backboards will read "Winners Never Quit" and "Donated by Fila,"
    as well as the "green icon for Fila's MASH II, the Mashburn-
    inspired basketball shoe that retails for $84.99."  Dallas is one
    of "six cities to receive backboards under the National Backboard
    Network program which Fila is sponsoring with a charter donation"
    of $3M.  The other cities are New York, Detroit, Philadelphia,
    Washington and Boston.  Fila will maintain the up-keep of the
    backboards for three years (Christopher Lee, DALLAS MORNING NEWS,
    4/5).
    

    Print | Tags: Dallas Mavericks, Fila USA, Southwest Sports Group
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