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MONDAY NIGHT'S NCAA GAME RATINGS ARE DOWN FROM LAST YEAR
Published April 5, 1995
CBS' UCLA-Arkansas NCAA men's basketball final drew a 19.3 national rating -- down 11% from last year's Arkansas-Duke matchup. This year's rating is the lowest since Kansas-Oklahoma got an 18.8 in '88, and it comes despite an 84% boost in L.A. over last year. Overall, CBS finished with a 7.3 tournament rating -- down 12% from last year and the lowest overall since CBS expanded to 63-game coverage in '91. CBS college basketball producer Len DeLuca notes that without the two Michael Jordan NBA games, their ratings would only be down 8% (Michael Hiestand, USA TODAY, 4/5). More DeLuca: "The tourney dominated the night as it always does, drawing a 30-share to 18s for ABC and NBC. It also remained the dominant event in March." The UCLA-Arkansas was the largest rating for CBS on a Monday night since the '94 Winter Olympics (Jim Baker, BOSTON HERALD, 4/5).