SBD/5/Sports Media

MONDAY NIGHT'S NCAA GAME RATINGS ARE DOWN FROM LAST YEAR

     CBS' UCLA-Arkansas NCAA men's basketball final drew a 19.3
national rating -- down 11% from last year's Arkansas-Duke
matchup.  This year's rating is the lowest since Kansas-Oklahoma
got an 18.8 in '88, and it comes despite an 84% boost in L.A.
over last year.  Overall, CBS finished with a 7.3 tournament
rating -- down 12% from last year and the lowest overall since
CBS expanded to 63-game coverage in '91.  CBS college basketball
producer Len DeLuca notes that without the two Michael Jordan NBA
games, their ratings would only be down 8% (Michael Hiestand, USA
TODAY, 4/5).  More DeLuca:  "The tourney dominated the night as
it always does, drawing a 30-share to 18s for ABC and NBC.  It
also remained the dominant event in March."  The UCLA-Arkansas
was the largest rating for CBS on a Monday night since the '94
Winter Olympics (Jim Baker, BOSTON HERALD, 4/5).
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