Davis Becomes First Little Leaguer On SI Cover MAC, ESPN Reach 13-Year TV Deal Syracuse, IMG Renew Multimedia Rights Deal Ditka: Redskins Name Controversy "Appalling" CBS Signs Presenting Partners For NFL Thursdays MASN Gains Injunction Against MLB, Nationals Ballmer Receives Warm Welcome In L.A. NBA Ends Ban On Fantasy Game Sponsorships Simms, Dungy Will Not Use Redskins Nickname Baylor Hosts Media Tour Of McLane Stadium
Upcoming Conferences and Events
MONDAY NIGHT'S NCAA GAME RATINGS ARE DOWN FROM LAST YEAR
Published April 5, 1995
CBS' UCLA-Arkansas NCAA men's basketball final drew a 19.3 national rating -- down 11% from last year's Arkansas-Duke matchup. This year's rating is the lowest since Kansas-Oklahoma got an 18.8 in '88, and it comes despite an 84% boost in L.A. over last year. Overall, CBS finished with a 7.3 tournament rating -- down 12% from last year and the lowest overall since CBS expanded to 63-game coverage in '91. CBS college basketball producer Len DeLuca notes that without the two Michael Jordan NBA games, their ratings would only be down 8% (Michael Hiestand, USA TODAY, 4/5). More DeLuca: "The tourney dominated the night as it always does, drawing a 30-share to 18s for ABC and NBC. It also remained the dominant event in March." The UCLA-Arkansas was the largest rating for CBS on a Monday night since the '94 Winter Olympics (Jim Baker, BOSTON HERALD, 4/5).