SBD/5/Sports Media

CHARTING "THE NHL ON FOX" IN NIELSEN'S 32 TOP MARKETS

     For the Nielsen overnight ratings, which is based on 32
major markets, the NHL on Fox received a 2.5 rating and a 6
share.  NYR/PHI = Rangers/Flyers; SJS/ANA = Sharks/Ducks; CHI/DAL
= Blackhawks/Stars; BOS/WAS = Bruins/Capitals; DET/SLB = Red
Wings/Blues; and FLA/TBL = Panthers/Lightning.

NHL CITIES
POSSIBLE EXPANSION CITIES
MARKET
RAT/
SHARE
GAME
MARKET
RAT/
SHARE
GAME
NYC
3.1/ 7
NYR/PHI
Houston
2.4/ 6
CHI/DAL
L.A.
2.1/ 5
SJS/ANA
Atlanta
.9/ 2
NYR/PHI
Chicago
3.9/10
CHI/DAL
Minneap.
1.5/ 4
CHI/DAL
Phila.
4.5/ 9
NYR/PHI
Phoenix
1.6/ 4
NYR/PHI
Boston
5.1/13
BOS/WAS
Denver
1.6/ 5
NYR/PHI
Wash.
2.8/ 6
BOS/WAS
San Fran
2.1/ 6
SJS/ANA
Dallas
3.4/ 8
CHI/DAL
San Diego
.6/ 2
SJS/ANA
Detroit
6.0/13
DET/SLB
Milwaukee
1.6/ 5
NYR/PHI
Tampa
2.8/ 7
FLA/TBL
Portland
.4/ 1
NYR/PHI
Miami
1.4/ 3
FLA/TBL
Charlotte
.8/ 2
NYR/PHI
St. Louis
5.7/18
DET/SLB
San Anton
1.2/ 3
CHI/DAL
Hartford
.6/ 1
BOS/WAS
Sacramento
2.4/ 6
SJS/ANA

 

LEAGUE REACTION: NHL VP Corporate Communications Bernadette Mansur: "We were pleased. It was a good starting point. ... Everybody was very realistic. Our advertisers were not disappointed." As for deciding which non-NHL markets get which games, Fox Sports spokesperson Vince Wladika said Sunday's games were either requested by the affiliate or deemed as the best attraction for that city by the network. Wladika on the regional format: "We're learning something new. We are going to experiment and adjust accordingly" (THE DAILY). Hartford was the only NHL city that received less than a 1 rating, but the NHL was going head-to-head with the undefeated home-state women's basketball team, UConn. The only other NHL media market in the 32 markets to rate below a 2 was Miami. HOUSTON: Houston, considered a prime-candidate for NHL expansion because of the popularity of the IHL Aeros, generated a 2.4 rating for the Stars-Blackhawks. But Aeros officials are "quite satisfied" with the IHL's low-cost approach. Aeros GM Steve Patterson: "When people tell me what a great time they have at our games and ask about the Aeros joining the NHL, I have a standard question for them: 'Do you think you would have four times as much fun at an NHL game?'" (Dale Robertson, HOUSTON CHRONICLE, 4/4).
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