SBD/5/Sports Media

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  • CHARTING "THE NHL ON FOX" IN NIELSEN'S 32 TOP MARKETS

         For the Nielsen overnight ratings, which is based on 32
    major markets, the NHL on Fox received a 2.5 rating and a 6
    share.  NYR/PHI = Rangers/Flyers; SJS/ANA = Sharks/Ducks; CHI/DAL
    = Blackhawks/Stars; BOS/WAS = Bruins/Capitals; DET/SLB = Red
    Wings/Blues; and FLA/TBL = Panthers/Lightning.
    
    
    NHL CITIES
    POSSIBLE EXPANSION CITIES
    MARKET
    RAT/
    SHARE
    GAME
    MARKET
    RAT/
    SHARE
    GAME
    NYC
    3.1/ 7
    NYR/PHI
    Houston
    2.4/ 6
    CHI/DAL
    L.A.
    2.1/ 5
    SJS/ANA
    Atlanta
    .9/ 2
    NYR/PHI
    Chicago
    3.9/10
    CHI/DAL
    Minneap.
    1.5/ 4
    CHI/DAL
    Phila.
    4.5/ 9
    NYR/PHI
    Phoenix
    1.6/ 4
    NYR/PHI
    Boston
    5.1/13
    BOS/WAS
    Denver
    1.6/ 5
    NYR/PHI
    Wash.
    2.8/ 6
    BOS/WAS
    San Fran
    2.1/ 6
    SJS/ANA
    Dallas
    3.4/ 8
    CHI/DAL
    San Diego
    .6/ 2
    SJS/ANA
    Detroit
    6.0/13
    DET/SLB
    Milwaukee
    1.6/ 5
    NYR/PHI
    Tampa
    2.8/ 7
    FLA/TBL
    Portland
    .4/ 1
    NYR/PHI
    Miami
    1.4/ 3
    FLA/TBL
    Charlotte
    .8/ 2
    NYR/PHI
    St. Louis
    5.7/18
    DET/SLB
    San Anton
    1.2/ 3
    CHI/DAL
    Hartford
    .6/ 1
    BOS/WAS
    Sacramento
    2.4/ 6
    SJS/ANA

     

    LEAGUE REACTION: NHL VP Corporate Communications Bernadette Mansur: "We were pleased. It was a good starting point. ... Everybody was very realistic. Our advertisers were not disappointed." As for deciding which non-NHL markets get which games, Fox Sports spokesperson Vince Wladika said Sunday's games were either requested by the affiliate or deemed as the best attraction for that city by the network. Wladika on the regional format: "We're learning something new. We are going to experiment and adjust accordingly" (THE DAILY). Hartford was the only NHL city that received less than a 1 rating, but the NHL was going head-to-head with the undefeated home-state women's basketball team, UConn. The only other NHL media market in the 32 markets to rate below a 2 was Miami. HOUSTON: Houston, considered a prime-candidate for NHL expansion because of the popularity of the IHL Aeros, generated a 2.4 rating for the Stars-Blackhawks. But Aeros officials are "quite satisfied" with the IHL's low-cost approach. Aeros GM Steve Patterson: "When people tell me what a great time they have at our games and ask about the Aeros joining the NHL, I have a standard question for them: 'Do you think you would have four times as much fun at an NHL game?'" (Dale Robertson, HOUSTON CHRONICLE, 4/4).

    Print | Tags: Boston Bruins, Chicago Blackhawks, Comcast-Spectacor, Dallas Stars, News Corp./Fox, NHL, Nielsen, Palace Sports & Entertainment, Philadelphia Flyers, San Jose Sharks, Southwest Sports Group, Media, St. Louis Blues, Tampa Bay Lightning, Washington Capitals
  • MONDAY NIGHT'S NCAA GAME RATINGS ARE DOWN FROM LAST YEAR

         CBS' UCLA-Arkansas NCAA men's basketball final drew a 19.3
    national rating -- down 11% from last year's Arkansas-Duke
    matchup.  This year's rating is the lowest since Kansas-Oklahoma
    got an 18.8 in '88, and it comes despite an 84% boost in L.A.
    over last year.  Overall, CBS finished with a 7.3 tournament
    rating -- down 12% from last year and the lowest overall since
    CBS expanded to 63-game coverage in '91.  CBS college basketball
    producer Len DeLuca notes that without the two Michael Jordan NBA
    games, their ratings would only be down 8% (Michael Hiestand, USA
    TODAY, 4/5).  More DeLuca:  "The tourney dominated the night as
    it always does, drawing a 30-share to 18s for ABC and NBC.  It
    also remained the dominant event in March."  The UCLA-Arkansas
    was the largest rating for CBS on a Monday night since the '94
    Winter Olympics (Jim Baker, BOSTON HERALD, 4/5).
    

    Print | Tags: ABC, CBS, NBA, NBC, NCAA, Media, Viacom, Walt Disney
  • NFL ACCESSES NIELSEN FOR AUDIENCE INFORMATION

         Following the lead of the NBA, the NFL and its teams will
    have access to a range of national and local TV audience info
    under a new five-year deal with Nielsen Media Research.
    Nielsen's newly-formed Sports Marketing Service will provide the
    league and teams with customized audience information, mixing and
    matching data across all syndicated services (broadcast, cable,
    syndications, Hispanic service, cable systems and local
    stations).  The league will also have access to custom reports on
    audience profiles, including: minute-by-minute analysis including
    halftime breakouts for key games; reach and frequency analysis by
    key demographics; ethnic viewing analysis; audience flow;
    comparative viewing analysis to other sports or programs; who's
    watching with whom.  Robert Taragan, Exec VP of Marketing for
    Nielsen Media Research:  "This agreement with the NFL reflects
    how Nielsen has literally restructured itself to deal with the
    unique needs of modern sports and entertainment organizations"
    (Nielsen).  Nielsen Nielsen and the NBA announced a similar deal
    in March.
    

    Print | Tags: NBA, NFL, Nielsen, Media
  • SI PRODUCES REGIONALIZED COVER FOR UCONN'S WOMENS TEAM

         For the third time, Sports Illustrated will regionalize its
    cover, producing a special edition targeted to readers in New
    England, Upstate NY and portions of New York City that will
    feature the undefeated UConn Women's NCAA champion team.  The
    magazine's national edition will feature Ed O'Bannon leading UCLA
    to its men's championship.  SI's previous regionalized covers
    featured the Stanley Cup Champion Rangers and NBA Champion
    Rockets last season (SI).  The magazine "chafed" women's
    basketball fans by omitting the women's tourney in last week's
    issue, while devoting 12 pages to the men's Final Four (TAMPA
    TRIBUNE, 4/5).
    

    Print | Tags: Houston Rockets, NBA, NCAA, Sports Illustrated, Media, Time Warner
  • THE INS AND OUTS OF THE SCRAMBLE FOR CBS

         While today's N.Y. POST reports that TCI has not ruled out a
    bid to buy Time Warner's stake in TBS, which would allow TCI and
    Turner to pursue a network, USA TODAY reports that TBS Chair Ted
    Turner says there is "nothing going on" between TBS and CBS.  TCI
    Chair John Malone told the N.Y. POST that any future talks
    between TCI and Time Warner are linked to "any success Turner has
    in buying a television network."  But Malone described the Time
    Warner talks as "quiescent," adding: "We are at a quiet stage in
    which it is probably better if nothing is said."  Malone's
    comments, according to the N.Y. POST's John Durie, "suggest
    Turner may have abandoned a bid for either" CBS or NBC at this
    point.  (N.Y. POST, 4/5).  Malone did hint that he could see
    investing in a network with former QVC Chair Barry Diller (David
    Lieberman, USA TODAY, 4/5).  Both TCI's Malone and Microsoft's
    Bill Gates are interviewed in the current issue of BUSINESS WEEK.
    The Malone interview focuses on the Baby Bells' efforts to get
    into the video-on-demand business, while the Gates interview
    centers on the investigation into Microsoft's "aggressive
    tactics" (BUSINESS WEEK, 4/10).
    

    Print | Tags: CBS, Microsoft, NBC, Media, TBS/TNT, Time Warner, Viacom
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