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STREETBALL PARTNERS CONTINUES TO GROW
Published April 5, 1995
In the latest edition of ADVERTISING AGE, Jeff Jensen profiles the ongoing growth of Streetball Partners, the creator of Hoop-It-Up. The company, whose staff has grown from seven when it began to 85 today, is planning to open offices on the West Coast, as well as London and San Juan within the next year. Jensen notes that Streetball Partners' national sponsorships are priced at about $750,000 and "include spots on TV programs" based on events such as Air-It-Out, Spike-It-Up, Break Out and the Golf Skills Challenge (ADVERTISING AGE, 4/3 issue).